Brand Leadership | Teik Oh

5 Ways To Use Your “Why” To Empower Your People

Sep 25 2018

No matter what kind of business you are in, you are already in the People Business.

In today’s world, businesses can no longer afford to see staff as “assets” or “resources.” Even the language of business is shifting so that employees and teams are seen first as individuals and people, rather than simply resources to be mobilised. Research has shown time and time again that happier employees translate their experience to gain happier customers, and happier customers mean more sales.

Research has also shown that one of the major reasons that employees perform better, is if they are united by a common purpose. That, not only do they know what they are selling – everyone knows that – they really know why they are selling what they are selling. This is the purpose of your business – the “why” of your very existence.

So, assuming you have worked on your business vision and purpose – your “why” – and been able to translate this for your people, how do you make your small business a truly purpose-led people-business?

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Can You Spin Your Elevator Speech?

Jun 26 2018

We all know what is an elevator speech, right?

In fact, if you go to teikoh.com and scroll through the blog archives you’ll see that I’ve even made a video showing you how to structure your elevator speech and how to say it.

The premise is simple, you’re in an elevator with a prospect and in the two minutes you are in there for the ride, you need to be able to quickly introduce yourself, explain what you do, and entice him with what you could do for them. The idea is that in your elevator speech you pack enough of your unique selling proposition to be able to make them sit up and ask you for your business card.

But really, how’s that working out for you?

The averages say that about 20% of the people you are able to say an elevator speech to, actually show an interest and of these maybe 20% do actually follow up.

So, your elevator speech itself has to be quite unique – to make them really go: “Huh? Tell me more!”

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Make Your Vision Come Alive

Jun 12 2018

I’ll bet that when you started your business you didn’t just decide to start it because you “wanted to make money”. Even if you didn’t formally work on it or you may not even have been conscious of it, I’ll bet that when you started your business you had an idea of what you wanted to achieve at the end of the day.

You might have called it your dream or your goal, or perhaps your vision, but I’m sure that deep down inside you had a very clear picture of what you and your business would be like at the end of the day. You “saw” yourself serving your customers, helping them and giving them solutions, you “felt” the pride and the achievement you would put into the business, and I think you would have smiled when you thought of how you would feel and the lifestyle it would give you.

Am I right?

That feeling and that idea are what I call your business vision. How can you harness those deep down desires into making your business successful?

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How To Write Effective Emails

May 15 2018

My business relies heavily on communication, especially, over distance to clients spread across the country relying on email.

I know more than anyone else what an effective tool email could be – as well as the dangers of poorly written, overused, email communications.

So, how do you write effective emails? How do you make sure your message is properly conveyed and is concise and understandable? Read More

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Create Workplace Wellbeing Programs

Sep 19 2017

There are some well-established studies that show that “wellbeing” in the workplace makes a lasting difference to the bottom line.

Apart from these studies, by university psych departments as well as business schools, it’s logical if you think about it. Employees who are uncomfortable at work, who carry problems into work and don’t find a release at work, logically are not as productive as happy, engaged employees.

Employees who are engaged at work – who identify with their teams and the company, who feel pride in theirs and the group’s achievements, work more productively. Unlike their disengaged, unhappy counterparts, they jump at the chance to contribute to something they believe in.

All workplaces try to create “wellbeing” in one form or other. Think of the Friday drinks. But workplace wellbeing, leading to solid employee engagement is more than just the regular social event.

How do you create a working wellbeing program?

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Category - Brand Leadership

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5 Ways To Use Your “Why” To Empower Your People

Can You Spin Your Elevator Speech?

Make Your Vision Come Alive

How To Write Effective Emails

Create Workplace Wellbeing Programs