No matter what kind of business you are in, you are already in the People Business.
In today’s world, businesses can no longer afford to see staff as “assets” or “resources.” Even the language of business is shifting so that employees and teams are seen first as individuals and people, rather than simply resources to be mobilised. Research has shown time and time again that happier employees translate their experience to gain happier customers, and happier customers mean more sales.
Research has also shown that one of the major reasons that employees perform better, is if they are united by a common purpose. That, not only do they know what they are selling – everyone knows that – they really know why they are selling what they are selling. This is the purpose of your business – the “why” of your very existence.
So, assuming you have worked on your business vision and purpose – your “why” – and been able to translate this for your people, how do you make your small business a truly purpose-led people-business?
I believe there are 5 ways you can use the power of your purpose to empower people to work their best for your business, and they are:
- Ensure that everyone “owns” your purpose
- Find out what really matters to people
- Ask them questions rather than prescribe a solution
- Create an inclusive and encouraging environment where people can learn
- Understand your own responsibility to others
This week I expand on these 5 ways to use your “why” to empower your people.
Employees in a high-performing workplace feel more valued, proud and cheerful. This means that they engage with customers in an optimistic and positive engagement at all touch-points. It also means that since they feel supported, they take that appreciation as they deal with customers and give them the same feelings of support and care.
If these employees’ reactions are nurtured through a common goal and purpose – the “why” your business exists – then they become your brand ambassadors as well. They act the way your brand is marketed because they are your brand.
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