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1
Three Marketing Plan Success Stories To Inspire You
2
6 Key Must-Haves In Your Business
3
Who Is Your Ideal Customer?
4
The Prospecting Sales Funnel
5
What You Might Not Know About Business Plans

Three Marketing Plan Success Stories To Inspire You

As you know, Teik Oh Dot Com offers an online workshop program called SMART Marketing to help busy small business owners write their focused marketing plan . It is based on my book of the same name available from Amazon.

You will also have read and seen my blog posts and YouTube videos on the 7 easy steps to follow to write your focused and actionable marketing plan to grow your sales, and you may even have subscribed to my freebies on winning more customers using the SMART Marketing Plan techniques (if you haven’t you can get them here for free). Teik Oh Dot Com is all about giving small business owners practical and useful tools to improve their businesses and build success.

One of my subscribers who read these posts suggested that I write about some examples of how people used the SMART Marketing Plan formula to increase their sales.

What a great idea! I’m calling you out, Richard!

So here are some marketing plan success stories to inspire you.

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6 Key Must-Haves In Your Business

When you are starting a business, or even as you grow it from the start and enter into a steady period of consolidation and wish to review your performance, it is useful to take a step back from the nuts and bolts of starting or running your business and consider what makes up a business.

Sure, you must have (hopefully) a great product or service and you must have customers.

But what makes up a successful business? What are the key ingredients you must have?

I created Teik Oh Dot Com in order to help small business owners implement these key ingredients that together make up a successful business, to be the small business owner’s one place to go to in order to find the practical processes to improve their business and become successful. You can subscribe to get these free tools and resources delivered directly to you by clicking on this link and signing up.

Importantly, I believe that when you start your business, you need to focus on six key must-haves in your business to set you up for success.

So let’s dive into the 6 key must-haves in your business.

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Who Is Your Ideal Customer?

If you try to sell to everyone you will sell to no-one.

This is because your message, in trying to appeal to everyone, appeals to no-one because it is diluted by too many generalities and too many confusing messages.

It is a busy world out there with every business and competitor trying to grab the attention of customers. You need to stand out by appealing directly to your customer’s needs. This means that you need to understand d exactly who is best suited to be your customer – your Ideal Customer.

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The Prospecting Sales Funnel

Business is all about systems.

Even in the unpredictable world of attracting customers and making sure that they hear your message and grow more toward becoming customers, there are proven step by step systems that you can use to increase your chances of winning the prospect.

All marketing and sales techniques are based on the prospecting sales funnel. This technique describes how you move potential customers from being prospects to becoming customers. The journey is like moving them down a funnel until they ultimately buy from you.

What is it based on?

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What You Might Not Know About Business Plans

If you are a small business owner looking for a reliable, structured way to grow your business your way, then you probably already know that a business plan can integrate all of your ideas about how to grow your business. You will probably have read and watched my blog post talking about how 80% of small businesses fail within the first 5 years, and of those that survive, the majority describe themselves as “struggling” rather than “successful”.

But here’s what you might not know – even if you are lucky enough to be running your small business without feeling the frustration of putting in all the hard work every day but feeling like you’re not getting anywhere fast, having your own comprehensive and actionable business plan will let you define exactly where you want to get to, help you get organised by setting long, medium and short-term goals, set you up with a clear strategic direction and effective strategies to implement to get you there, and allow you to write detailed step-by-step Action Plans that you can implement on a day-to-day basis to keep you on track toward your ultimate goal.

However, even though the need to write a business plan is a no-brainer, the actual process of how to write an effective and actionable business plan is anything but! Read More

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