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1
Sell What Your Customers Don’t Realise They Need
2
What Type Of Business Plan Do You Need To Grow Your Business?
3
Do Your Team Members Have Their Individual Objectives?
4
Field Guide To Business Plans For A Small Business
5
7 Steps To Plan Your Focused Marketing Campaign

Sell What Your Customers Don’t Realise They Need

One of the most important things to realise in marketing is that people buy with their heart, even though they try to rationalise with their head.

Let’s try this exercise with you being the customer. Let’s say that you need a new laptop, so you walk into a store that has a range of laptops laid out in a row on the counters. What is the first thing you look at?

A. You read each label to see which has the latest chip technology

B. You move from one to the other testing out the speed at which they save a document

C. You move down the line looking at which one looks the best

For most of us, it would be C, right? Be honest!

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What Type Of Business Plan Do You Need To Grow Your Business?

A well-written, actionable business plan defines exactly what you want your successful business to look like and be like.

A good business plan examines where you are now and then takes you through step by step strategies to get you where you want to go.

An excellent business plan sets up systems to ensure you implement and follow through so that your business plan automatically set your priorities and create organisation out of day-to-day chaos.

The question is what type of business plan do you need to grow your business your way?

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Do Your Team Members Have Their Individual Objectives?

Do your employees have written Job Descriptions?

No? Okay, let’s slide past that one quickly!

I can’t tell you how important it is for effective teamwork that everyone has a Job Description that helps them do their job, and fit into the team working together to meet the business objectives.

After this week’s video I hope you will now prepare individual Job Descriptions, but even if you do have written Job Descriptions for all your team members right now, does it include a clear objective for their role that fits into the overall objectives of the business?

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Field Guide To Business Plans For A Small Business

A lot of people have been following up on my last few blog posts and after reading my free eBook have been asking about how to write their own business plan.

I’m really pleased about that because one of my missions in my professional life is to make sure that as many small business owners as possible awake to the necessity and indeed, benefits of having their own implementable business plan.

You see, my SMART BUsiness Planning method was designed especially for small businesses.

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7 Steps To Plan Your Focused Marketing Campaign

In business, either you engage in marketing or your business dies.

Marketing isn’t just running a few ads or waiting for referrals. Proper, focused marketing grows sales.

Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy.

What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel?

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