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1
How Properly Focused Marketing Can Change Your Business
2
7 Things You Need To Know About Starting A Business
3
7 Things About Marketing Plans Your Competitors Don’t Want You To Know
4
How Leadership Wins Masterchef….And Grows Your Business
5
How To Build A Business Empire By Finding The Right People!

How Properly Focused Marketing Can Change Your Business

I don’t know any small business owner who truly says that they have too much work.

Even if they are at the upward gradient of their growth phase, more is always better, and especially when they start to peak or plateau, more is definitely better.

Yet, not many small business owners think about their marketing in any serious, consistent manner. Often, their growth is through a number of factors such as excellent service resulting in referrals, unique products or services filling a vacuum, a market devoid of good competition, even luck.

From time to time, they may find themselves in a quiet period so they “do some marketing” by calling clients they haven’t heard from in a while, putting an advertisement in the newspaper or a trade journal, advertise a “sale”, or send out leaflets. Then, for whatever reason (other than by accident such disparate and inconsistent marketing is working) the business picks up again, and the need for marketing is forgotten.

The problem with this inconsistency is that you are not in control, and in business, you should always try to be in control of your own destiny, especially at the front end of being able to control your income.

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7 Things You Need To Know About Starting A Business

If you are thinking of, or about to start a new business, you must be excited!

I know I was when I left the international consulting firm I was working for in 1991 to start my own financial and management consulting company. I was excited and a little terrified!

But at least, I had an advantage over most subject-matter experts who decide to leave employment and start their own business – I was a qualified and experienced Chartered Accountant who knew about starting and building businesses, about tax and registrations and the law and agreements. For some years before I had led a team of 20 people in worldwide consulting assignments. While a little fearful about how I would be my own boss without an internationally established set of systems around me, at least I did not experience the overwhelm of many people where they don’t even know where to start!

That is the most common experience of my clients over the years who have started their own businesses. Whether they were highly qualified doctors or engineers, or very experienced plumbers and electricians, they all expressed to me the sense of overwhelm about what they had to know, almost overnight! They were aware that despite their strong subject-matter knowledge that they lacked knowledge about running a business, they were concerned about if they had enough finance, and they were wondering how to bring those first sales in through the door. They were overwhelmed.

At least they had me to guide them through the steps they needed to take, but what about you?

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7 Things About Marketing Plans Your Competitors Don’t Want You To Know

If there’s one thing about marketing plans, they’re not very obvious.

Tell me if you know for sure that your competitors have marketing plans?

You don’t see them, but sometimes what you see is a marketing strategy that you admire – why didn’t I think of that?

Your true competitors have marketing plans – trust me. By “true” competitor, I mean the ones who are not going broke, who are not struggling day-to-day and just getting by. I mean those who are doing well, and dare I say it, doing better than you – what have they got that I haven’t got?

Instead of asking these, what I call, “catch-up” questions, ask what they know that you don’t know; what are they implementing that you are not.

Yes, your successful competitors do have marketing plans and this is what they don’t want you to know.

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How Leadership Wins Masterchef….And Grows Your Business

I recently saw a rerun of Masterchef Australia. Have you seen the series?

For those of you who haven’t (what rock have you been under – the “I’m too busy because I’m doing everything in my business” rock?), it’s a series where every-day aspiring home cooks compete through several weeks to become Masterchef. In the journey, contestants are eliminated every week so that the number of contestants reduces to the best of the best until 2 or 3 are left in the Final. They are eliminated through different contests where they cook-off against each other. One of these eliminations – my favourite – is the Team Challenge.

In the Team Challenge, the contestants are put into different teams and they take over a commercial kitchen and compete against the other teams. The losing team goes into elimination.

Why do I like this?

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How To Build A Business Empire By Finding The Right People!

OK, I know you started your small business to make your dream come true.

You had a vision of “the best” business in what it is that you do, you saw your future and saw that your successful business would be something you would be proud of, where you enjoyed working, and that brought you the rewards you and your family deserve, especially to have more time together to enjoy the fruits of your hard work.

Yeah, right?

But be honest, somewhere in that dream you also saw your successful small business grow into an empire right? You saw yourself, at the height of the success of your business, killing it with new and innovative products and services, with happy, productive people working in all corners of the business empire satisfying customers across the nation, if not the globe. Right?

But if you’ve been building your business over the last 5 or 6 years, and you’ve been successful in building sales, you probably know that the building of the “empire” is going to be a bit tough! Because no matter how good your product or service is and how well-received it has been, getting the right people to help you in all the places and doing the right thing has not been easy. Without you, let’s be honest, standards would slip. Without you, the office wouldn’t even be cleaned properly, the telephone answered with a little less conviction. Without you, the customers would not experience the amazing sales and satisfaction journey that you provide.

So, how do you build that business empire where you have the right people employed in all the right places, and they are all doing the right things over and over again?

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