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Category - Vision, Mission and Values

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1
6 Key Must-Haves In Your Business
2
From Vision To Strategy
3
Make Your Vision Real
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5 Ways To Use Your “Why” To Empower Your People
5
How to define your “why”?

6 Key Must-Haves In Your Business

When you are starting a business, or even as you grow it from the start and enter into a steady period of consolidation and wish to review your performance, it is useful to take a step back from the nuts and bolts of starting or running your business and consider what makes up a business.

Sure, you must have (hopefully) a great product or service and you must have customers.

But what makes up a successful business? What are the key ingredients you must have?

I created Teik Oh Dot Com in order to help small business owners implement these key ingredients that together make up a successful business, to be the small business owner’s one place to go to in order to find the practical processes to improve their business and become successful. You can subscribe to get these free tools and resources delivered directly to you by clicking on this link and signing up.

Importantly, I believe that when you start your business, you need to focus on six key must-haves in your business to set you up for success.

So let’s dive into the 6 key must-haves in your business.

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From Vision To Strategy

Last week I gave you a system to make your vision statement come alive and become a day-to-day measure of what you do, what decisions you make, and where you go from the now to the future.

If you haven’t seen that lesson on how to make your vision real, then go back to teikoh.com and search for the article and video lesson published on 29th January 2019. Go now, then come back here!

In that lesson, I talked about the four perspectives by which you should define your vision, making it real by describing exactly what your business will be like from these four perspectives, and therefore using them as measures on achieving your vision as well as guides on your day to day behaviours and decisions. Now, let’s dive deep into those four perspectives to see how you should use them to define where you want to go and how to get there.

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Make Your Vision Real

If you have been following my articles, you will certainly have heard me talk about the value of business planning for your business.

Yet you may have been put off preparing your own business plan because you think it’s too hard. Perhaps you think you can’t spare the time, or you think you may have to hire a consultant?

Or is it because you can’t see how a dry document can be brought to life for you to implement it?

What if I told you how easy it is to write your business plan and the key to making it a live document? Read More

5 Ways To Use Your “Why” To Empower Your People

No matter what kind of business you are in, you are already in the People Business.

In today’s world, businesses can no longer afford to see staff as “assets” or “resources.” Even the language of business is shifting so that employees and teams are seen first as individuals and people, rather than simply resources to be mobilised. Research has shown time and time again that happier employees translate their experience to gain happier customers, and happier customers mean more sales.

Research has also shown that one of the major reasons that employees perform better, is if they are united by a common purpose. That, not only do they know what they are selling – everyone knows that – they really know why they are selling what they are selling. This is the purpose of your business – the “why” of your very existence.

So, assuming you have worked on your business vision and purpose – your “why” – and been able to translate this for your people, how do you make your small business a truly purpose-led people-business?

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How to define your “why”?

Since Simon Sinek’s Ted Talk “How great leaders inspire action” and his book “Start With Why” everyone has been inspired by the need to understand and define the higher purpose of your business – not what you do but why you do it.

The premise is that people don’t buy what you do, they buy why you do it.

I have spoken often enough about the power of a clear vision – a strong vision statement sets the target for your business to work towards. I have also spoken, in marketing terms, about how you should not swell the features of your product but the needs that it meets.

The higher purpose – your “why” – is an extension of these two principles: “People don’t buy what you do,” how boring, “people buy why you do it,” that’s inspirational.

But if you’re confused about your higher purpose, how do you find and define it?

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