One of the most powerful tools you can use in planning is called the SWOT Analysis.
SWOT stands for strengths, weaknesses, opportunities, and threats. The tool analyses what strengths and weaknesses your business has, and what opportunities and threats may arise.
But many people use it imperfectly and do not harness the full power of the SWOT Analysis. So, how should you use it during a planning exercise to ensure that its powerful advantages are fully utilised?