Can You Spin Your Elevator Speech?
We all know what is an elevator speech, right?
In fact, if you go to teikoh.com and scroll through the blog archives you’ll see that I’ve even made a video showing you how to structure your elevator speech and how to say it.
The premise is simple, you’re in an elevator with a prospect and in the two minutes you are in there for the ride, you need to be able to quickly introduce yourself, explain what you do, and entice him with what you could do for them. The idea is that in your elevator speech you pack enough of your unique selling proposition to be able to make them sit up and ask you for your business card.
But really, how’s that working out for you?
The averages say that about 20% of the people you are able to say an elevator speech to, actually show an interest and of these maybe 20% do actually follow up.
So, your elevator speech itself has to be quite unique – to make them really go: “Huh? Tell me more!”
Why don’t you give your elevator speech that unique spin?
Watch this video and then let’s discuss!
So now that you’ve watched it, what do you think?
Why can’t you spin your elevator speech the same way?
Think about what you do – how can you spin it so that it sounds like a captivating story? What can you relate it to like I did? How can you make it sound mysterious so that the prospect has to ask for more?
Here’s my 24-hour challenge – in the next 24 hours, take 10 minutes to write down your usual elevator speech, incorporating the elements of who you are, what your company does for the customer, what you do, and why what you do is different from everybody else. Then take 30 minutes to think of a parallel story that you can take and say “I am like a….” and weave an explanation around that which still incorporates what you do for customers and why what you do is so great.
Then, here’s the challenge – within these 24 hours – try it out at least twice. Say it to the cafe owner you are having lunch at, or say it to a real prospect you have a chance of meeting, and see what happens.
Okay – you take it from here. Take my 24-hour challenge, then come back to this blog post and post a comment about how it worked for you.
While you’re thereon my website teikoh.com, check what other free tools, tips and resources you can get from there to apply immediately in order to create great strategy and grow your business.
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