Tell me which of these messages appeal to you if you were the victim of an accident?
“Injured in an accident? Call us now to get the money you deserve.”
“We have 30 years’ experience and training in making compensation claims for you.”
You can tell that both messages are about the services that a compensation lawyer can provide you. Yet, chances are the first catches your eye and the second, well, it tells you what they do.
Here’s another pair talking about a restaurant:
“Eat a happy Italian meal with friends,” or
“We serve excellent Italian food.”
Again, the first makes an impact on your emotions and the second tells you what you get – but aren’t you immediately attracted to the first?
It’s a busy, noisy world out there and your marketing messages need to grab attention immediately with impact. You cannot afford to be scrolled past or strolled past.