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Category - Marketing

Get FREE weekly ideas to grow your business

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Take This Marketing Challenge!
2
Clean Up Your Business While You’re Quiet
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Simple SMART Marketing for Small Business – Free Training Part 2
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Simple SMART Marketing for Small Business – Free Training Part 1
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Small Business Marketing

Take This Marketing Challenge!

You run a business, and you know you need to do your marketing.

Yeah, yeah, you’ve heard it before – if you don’t market, you don’t sell.

But come on, everyone knows small business owners are busy.

We haven’t got time to do all this Business School stuff! We market by treating our customers right, by giving them what they want, and we market by painting a big sign outside and paying for an ad in the corner of the newspaper.

Right?

Well, I’m saying to you – not only is that not true, but that’s also not the kind of marketing that will bring people to your doors.

That is not the kind of marketing that will grow your business.

In fact, that’s the type of “marketing” that keeps you in your rut and keeps you too busy to do anything to grow your business, because that’s struggle-street marketing.

That’s the kind of marketing you do when you don’t know how to market and you go back to rely on what you know best – just doing what you’re doing!

You can market more effectively.

You can find the time if you do it scientifically and here’s how.

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Clean Up Your Business While You’re Quiet

OK, so it’s early January; you’re still full from the celebratory food and drink, and you may not have opened your business in the New Year yet.

Even when you open this or next week, maybe because of the usual holiday period and a little virus it will be a bit quiet in these first few weeks.

Well, instead of doing nothing, how about taking advantage of this and cleaning up some things in and around your business? Now is a great time to tidy up inefficiencies, catch up on some administration, finish those new ideas you have, and make plans for the future.

Here are some of the things you can do around and in your business when it’s quiet.

First, you can sit quietly over the next couple of days and prepare your business plan for the coming year.

Read More

Simple SMART Marketing for Small Business – Free Training Part 2

This is Part 2 of my free training on how you, as a small business owner, can prepare your own focused, targeted Marketing Plan by following 7 simple steps.

It is based on my S.M.A.R.T. Marketing system which I designed using 30 plus years’ of experience helping small businesses increase sales.

Last week I went through the first three steps which were:

  1. Know your real product;
  2. Know your real customer; and
  3. Meeting your customer’s requirements.

This week I will take you through steps 4 to 7, which are:

4. Your Selling Price as a marketing factor;

5. Choosing the most appropriate marketing activities;

6. Scheduling your campaign plan; and

7. Finalising, then implementing and monitoring and evaluating.

If you missed part 1, you can read and follow the video lesson here.

Read More

Simple SMART Marketing for Small Business – Free Training Part 1

I have created a short, free training on how you, as a small business owner, can prepare your own Marketing Plan to grow your sales.

It follows a simple to follow, step-by-step system of seven steps, which are: –

  1. Know what is your real product;
  2. Know who is your real customer;
  3. Meet your target market’s requirements;
  4. Make your Selling Price a factor in your marketing;
  5. Choose the most appropriate marketing activities;
  6. Schedule your campaign plan; and
  7. Implement then Monitor and Evaluate.

I am releasing this free training in two parts, this week below, being Part 1, along with free worksheets listed below. Read More

Small Business Marketing

I laugh sometimes at the different definitions of “small business”.

The Australian Taxation Office tells you that you can get small business entity concessions when you are a small business – the definition? If your turnover is less than $10 million.

The Australian Bureau of Statistics defines a small business as one that employs 20 people or less.

Many of my clients and members of Teik Oh Dot Com training would love to turn over sales of $10 million and employ 20 staff! To many of us, that describes a medium-sized business because small business is you and me, making sales of several hundred thousand to a couple of million at the upper end and maybe working alone or employing up to 10 staff.

So, when people like us see advice for “small businesses” we tend to switch off.

But that would be a mistake because we all want to grow, don’t we? And one thing I can tell you after 40 years of working with small businesses all over the world in my career, the simple things you need to do is the same in every sized business – except for scale. Read More

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