Archive - May 2018

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You want to start a new business – but are you ready?
7 Steps To Get More Customers
How To Write Effective Emails
The SWOT Analysis
What’s In A Marketing Plan?

You want to start a new business – but are you ready?

In over 30 years of working with small business owners all over the world, I have helped many people start their own business.

There is a process that you take – a formula that if you followed in precisely the same way, you will find a pain-free way of starting your own business and growing from there.

However, what many people don’t realise until they work with me, is that the first part of that process, the first ingredient in cooking this new business – is you!

Are you ready?

Read More

7 Steps To Get More Customers

If you want to grow your business, you want more sales.

You can increase your sales in one of three ways. You can either: –

  1. Get more customers;
  2. Increase your prices; or
  3. Get your customers to buy more from you.

Whichever way works for you, you need a concerted marketing effort – you need to know what customers want your product and how to reach them, you need to know how price affects their buying decisions, and you need to know how to move them along a cycle so that they buy more and more. To do this, you need to make sure everything works in concert – how do you do this? Read More

How To Write Effective Emails

My business relies heavily on communication, especially, over distance to clients spread across the country relying on email.

I know more than anyone else what an effective tool email could be – as well as the dangers of poorly written, overused, email communications.

So, how do you write effective emails? How do you make sure your message is properly conveyed and is concise and understandable? Read More

The SWOT Analysis

The SWOT Analysis is an extremely useful management tool.

The acronym stands for Strengths, Weaknesses, Opportunities, and Threats.

The tool is explained as one of 55 useful management tools in my book “55 Really Useful Management Tools” available from Amazon.

You can use the SWOT Analysis during planning exercises in order to understand where your business or one part of your business is at the current time. You can use the SWOT Analysis to review a process or procedure to see whether it can be improved. You can even use the tool to review the performance of a team member or team itself. It has multiple uses as an analytical tool.

But what is it? And how do you use it? Read More

What’s In A Marketing Plan?

I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”

So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.

And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More

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