Brand Leadership | Teik Oh

5 Key Social Media Policies

Dec 19 2014

Social media is now huge part of everyday life. Social media can be used as a positive tool in the branding of your organisation or it could become the bane of your organisation’s credibility. It’s not only a Facebook page to share food photos with old school friends and post emoticons.

Even though they may have a social media advertising strategy, some organisations ban it internally, not allowing staff to access social media during work hours, even to the extent of blocking it on the organisation’s IT systems. Why not embrace it, show your staff trust and give them responsibility to use social media responsibly?

Why not create and use a corporate social media policy? What should this policy include to ensure that people are using social media responsibly? Here are the 5 key items to include.
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Comment 13

Change your business model with great care!

Nov 03 2014

Businesses who decide to change the way they do business need to be careful of unintended consequences. They need to think of the effects to the customer first, but also to the not so obvious stakeholder groups.

For example businesses that generate significant business through referral networks need to be careful how any changes affect their referral base and not just their customers.

In some imagined country, the leading provider of accounting software to SME’s is a company called Record Your Amazing Business or Ryab. Knowing that SME’s made purchasing decisions about accounting software based on their accountants’ opinions, Ryab provided their software free to all public accounting firms. These firms could use multiple copies of the software on a single free license as long as they used it on their own entities – clients would have to buy their own licenses, and accountants even received commissions on these sales to clients.

Comment 13

Client service starts in the car park

Oct 23 2014

My Post Office box is at the back of the Post Office, and I need to drive around the back to their car park to access the box. Directly next to the Post Office car park are the car bays of an architectural practice, leading to their back door.

One morning, as I was parked in the Post Office car park, opening mail I had just retrieved from my Post Office box, I witnessed an incident that showed me that client service starts, not only at the back door, but out in the car park.

As I sat in my car opening mail, I noticed a well-dressed middle aged man smoking just outside the back door of the architectural practice. It was clearly a professional and well-branded practice as the corporate colours and logo were not only at the front, but also splashed all over the back walls and above the back door.

Comment 13

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Category - Brand Leadership

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5 Key Social Media Policies

Change your business model with great care!

Client service starts in the car park