Brand Leadership | Teik Oh

Why, When, and How Should a Business Change

Jul 04 2017

Moore’s Law states that in the field of computing, computer processing speed doubles every eighteen months!

Just as much as computers impact modern business, the fields of business knowledge and business science are also increasing exponentially, and while I’m not aware if any similar Law has been stated for the growth of innovation in business, anyone can tell that business today has changed exponentially from business just 5 years ago.

Yet, you say, my business is actually thriving, why should I change?

Well, if your business is thriving today, good for you, because we are in difficult economic times. But how confident are you that your business will continue to thrive, and for how long?

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7 Keys To Be A Leader In Your Business

May 23 2017

I hope your business is growing well. I don’t know when you started your business, but if it is growing well, and perhaps on the way you envisaged, you will have hit that stage where you are no longer the do-er.

When you first started, like me, you probably did everything. Nothing was beneath you, not even cleaning the office!

But as your business grew, and you hired staff, and the number of staff grew, doing everything yourself was no longer feasible. Your role changed, from being that specialist expert in your trade to being a generalist having to know a bit about everything in the running of the business – despite the fact that you just couldn’t do it all yourself.

Sound familiar? Guess what? You’ve moved from do-er to leader!

You are no longer expected to solve every problem, but you are expected to set the agenda and leads the way for everyone.

How do you do that? What do you need to do in order to transition? Read More

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Keep Getting Value From Teik Oh Dot Com

Apr 11 2017

This week is not a how-to article or video.

I just wanted to take some time out and announce new ways for you to keep getting value from my website, teikoh.com

You can register your name and email by clicking here. I promise that I will not give your details to anyone else, I hate spam as much as you do. However in return you will get from me weekly free tips, tools and resources on how to grow your business, sent directly to your inbox to read or watch at your own time.

You can also go to my courses page by clicking here and check out what courses are available to help you grow your business. Most of my online courses are “in real time” workshops so that we work together to start your business, or prepare your marketing plan, or prepare your business plan, or get yourself productive.

You can also go to teikoh.com and check out all the free downloads that will help you grow your business.

If you haven’t started a business yet and you want to, but it’s all getting confusing and overwhelming, why don’t you get my business startup checklist here.

I hope you’ll keep coming back for more!

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How Do You Build A Great Corporate Culture?

Mar 28 2017

I have been trying to find the exact quote but not had success. Peter Drucker, the renowned 20th century management consultant and management author is said to have said “Culture eats strategy for breakfast.”

Despite not being able to find the exact citation, the phrase certainly paraphrases much of Peter Drucker’s work.

So what is corporate culture, and why is it so kick-ass?

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Know Your Customer

Feb 28 2017

If you read anything about marketing, you know the basic philosophy of all marketing is market segmentation.

What’s market segmentation? It’s the way you analyse your market to understand how different groups of potential customers “tick”. Why is it important? So that you can focus your attention on the group or groups of potential customers who are most attracted to your offerings, and find them in the places they gather, whether virtually or physically.

Let’s take an example. Say you sell luxury fashion items. Who is your market? You might say men and women who like to stay fashionable.

Okay that’s great but that’s still a large slice of the wider market – are you sure all of them would be attracted to your offering? If you segmented that market you might be able to come up with at least two segments – men who like to stay fashionable and women who stay fashionable. If you then looked at the characteristics of the first, men who like to stay fashionable, you might find that say as a group their majority age group is between 18 and 25 and they don’t spend their money on fashionable fashion but rather trendy tech. Whereas the group of women are between the ages of 17 and 38, buy fashion, and often buy for fashion their partners. So who’s your better target market?

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Brand Leadership

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Why, When, and How Should a Business Change

7 Keys To Be A Leader In Your Business

Keep Getting Value From Teik Oh Dot Com

How Do You Build A Great Corporate Culture?

Know Your Customer