I wonder if you have to be a certain age to understand the reference to MacGyver?
You know, that 80’s series where every week “Mac” found himself in a tricky spot and somehow used whatever was available to get himself out of it?
Oh, never mind! You can Google it!
I want to talk about how you, as a small business, can MacGyver or innovate new sales strategies.
But before I start I want to make clear that I’ll be talking about sales strategies, not marketing strategies this week.
What’s the difference?
Marketing is about the whole system of filling your sales funnel – of making people aware of your business and your products, of defining who is your target market, of understanding what your product means to your target market, creating focused messages to warm your potential customers and getting them to your business so that your sales process can start.
The sales process is about having that final sales conversation, about collecting your warm targets and helping them make their final decision to buy. Sales strategies are initiatives you can take to encourage existing customers to buy more from you, or to tip an interested potential customer into becoming a new customer.