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Category - Entrepreneur

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1
7 Things You Need To Know About Starting A Business
2
How To Build A Business Empire By Finding The Right People!
3
4 Steps To MacGyver Your Sales Strategies
4
How Systems And Procedures Can Build You A Better Life
5
6 Key Must-Haves In Your Business

7 Things You Need To Know About Starting A Business

If you are thinking of, or about to start a new business, you must be excited!

I know I was when I left the international consulting firm I was working for in 1991 to start my own financial and management consulting company. I was excited and a little terrified!

But at least, I had an advantage over most subject-matter experts who decide to leave employment and start their own business – I was a qualified and experienced Chartered Accountant who knew about starting and building businesses, about tax and registrations and the law and agreements. For some years before I had led a team of 20 people in worldwide consulting assignments. While a little fearful about how I would be my own boss without an internationally established set of systems around me, at least I did not experience the overwhelm of many people where they don’t even know where to start!

That is the most common experience of my clients over the years who have started their own businesses. Whether they were highly qualified doctors or engineers, or very experienced plumbers and electricians, they all expressed to me the sense of overwhelm about what they had to know, almost overnight! They were aware that despite their strong subject-matter knowledge that they lacked knowledge about running a business, they were concerned about if they had enough finance, and they were wondering how to bring those first sales in through the door. They were overwhelmed.

At least they had me to guide them through the steps they needed to take, but what about you?

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How To Build A Business Empire By Finding The Right People!

OK, I know you started your small business to make your dream come true.

You had a vision of “the best” business in what it is that you do, you saw your future and saw that your successful business would be something you would be proud of, where you enjoyed working, and that brought you the rewards you and your family deserve, especially to have more time together to enjoy the fruits of your hard work.

Yeah, right?

But be honest, somewhere in that dream you also saw your successful small business grow into an empire right? You saw yourself, at the height of the success of your business, killing it with new and innovative products and services, with happy, productive people working in all corners of the business empire satisfying customers across the nation, if not the globe. Right?

But if you’ve been building your business over the last 5 or 6 years, and you’ve been successful in building sales, you probably know that the building of the “empire” is going to be a bit tough! Because no matter how good your product or service is and how well-received it has been, getting the right people to help you in all the places and doing the right thing has not been easy. Without you, let’s be honest, standards would slip. Without you, the office wouldn’t even be cleaned properly, the telephone answered with a little less conviction. Without you, the customers would not experience the amazing sales and satisfaction journey that you provide.

So, how do you build that business empire where you have the right people employed in all the right places, and they are all doing the right things over and over again?

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4 Steps To MacGyver Your Sales Strategies

I wonder if you have to be a certain age to understand the reference to MacGyver?

You know, that 80’s series where every week “Mac” found himself in a tricky spot and somehow used whatever was available to get himself out of it?

Oh, never mind! You can Google it!

I want to talk about how you, as a small business, can MacGyver or innovate new sales strategies.

But before I start I want to make clear that I’ll be talking about sales strategies, not marketing strategies this week.

What’s the difference?

Marketing is about the whole system of filling your sales funnel – of making people aware of your business and your products, of defining who is your target market, of understanding what your product means to your target market, creating focused messages to warm your potential customers and getting them to your business so that your sales process can start.

The sales process is about having that final sales conversation, about collecting your warm targets and helping them make their final decision to buy. Sales strategies are initiatives you can take to encourage existing customers to buy more from you, or to tip an interested potential customer into becoming a new customer.

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How Systems And Procedures Can Build You A Better Life

“How Systems And Procedures Can Build You A Better Life” – that’s a heck of a promise, isn’t it?

Well, I think it’s true!

Life could be great for you right now, and you’re pumping it! But I know this – if you own and run a small business, especially if you started it within the last few years and you’re starting to get busy, you’re working pretty hard in your life right now, and dare I say, your work-life balance is probably out of whack.

I know what it’s like, I’ve been there, I’ve seen so many clients go through the same thing as well.

You start your business with a passion, you’re doing everything from opening the doors every morning to the marketing, to fronting the front-counter, to producing your service or product, to keeping the books – right up to sweeping up and locking the doors at night.

It’s pretty exhilarating at first – this is what you dreamt of, owning your own business and carving out your own pathway to business success!

But as business ramps up, it becomes a little consuming. It’s hard to maintain the energy levels and feel like you are focusing on what really drives the business because you are involved in doing everything. Even if you hire staff, it doesn’t seem to quite work out. You have to train them in what you used to do, and they don’t quite get it right, so you get re-involved. Or they leave and so you have to find and train someone else. Sometimes wires get crossed and tasks fall between the cracks because someone thought you were doing it when you thought they were. Pretty soon customers start to comment that the quality of what you deliver isn’t quite the same anymore, or worse, that it’s patchy and sometimes it’s good and sometimes it’s not.

So you work even harder to get it right, mainly by doing it yourself and pretty soon you’re working hard every day on all the details and the direction of the business starts to stagnate, your work-life balance, that dream to earn enough to spend time with the family seems to be a long way away.

Your life might be rocking, but it’s not well balanced! Ask your spouse!

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6 Key Must-Haves In Your Business

When you are starting a business, or even as you grow it from the start and enter into a steady period of consolidation and wish to review your performance, it is useful to take a step back from the nuts and bolts of starting or running your business and consider what makes up a business.

Sure, you must have (hopefully) a great product or service and you must have customers.

But what makes up a successful business? What are the key ingredients you must have?

I created Teik Oh Dot Com in order to help small business owners implement these key ingredients that together make up a successful business, to be the small business owner’s one place to go to in order to find the practical processes to improve their business and become successful. You can subscribe to get these free tools and resources delivered directly to you by clicking on this link and signing up.

Importantly, I believe that when you start your business, you need to focus on six key must-haves in your business to set you up for success.

So let’s dive into the 6 key must-haves in your business.

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