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Category - Small Business

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1
How Systems Can Change The World (or at least your sanity)
2
7 Things You Need To Know About Starting A Business
3
7 Things About Marketing Plans Your Competitors Don’t Want You To Know
4
How Leadership Wins Masterchef….And Grows Your Business
5
How To Build A Business Empire By Finding The Right People!

How Systems Can Change The World (or at least your sanity)

There was the Stone Age.

In the Stone Age, small business owners learned the best ways of doing things. Then, they hired staff and they tried to get their staff to do those same things the way they had done them earlier.

Of course, their staff tried to follow. But the small business owner had other tasks to do, so they left their staff alone. But somehow, their staff could not do those things in exactly the same way the owner did them before. Something was always forgotten, one step perhaps, or a key ingredient. The small business owners got frustrated. They showed their staff again. Over time, their staff again kept missing something. In fact. left on their own, their staff often found different ways of doing those things. They thought it was better, but the owners did not agree! In fact, services started to suffer. Their customers just weren’t as satisfied as when the owners did things for them. They complained that each time they bought something, they got something different. I mean, when Fred ordered a Brontosaurus Burger, he expected it to taste the same every time. Yet, sometimes it was served rare, sometimes well done; sometimes it had lost of sauce, sometimes none. What was going on?

So the poor Stone Age small business owner had to keep re-training his people and more often than not had to go back and do it himself. This really was stopping his ability to grow and open more stores because he spent so much of his time training staff, correcting mistakes or doing things himself. He was driving himself insane!

Then came systems, and the world changed!

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7 Things You Need To Know About Starting A Business

If you are thinking of, or about to start a new business, you must be excited!

I know I was when I left the international consulting firm I was working for in 1991 to start my own financial and management consulting company. I was excited and a little terrified!

But at least, I had an advantage over most subject-matter experts who decide to leave employment and start their own business – I was a qualified and experienced Chartered Accountant who knew about starting and building businesses, about tax and registrations and the law and agreements. For some years before I had led a team of 20 people in worldwide consulting assignments. While a little fearful about how I would be my own boss without an internationally established set of systems around me, at least I did not experience the overwhelm of many people where they don’t even know where to start!

That is the most common experience of my clients over the years who have started their own businesses. Whether they were highly qualified doctors or engineers, or very experienced plumbers and electricians, they all expressed to me the sense of overwhelm about what they had to know, almost overnight! They were aware that despite their strong subject-matter knowledge that they lacked knowledge about running a business, they were concerned about if they had enough finance, and they were wondering how to bring those first sales in through the door. They were overwhelmed.

At least they had me to guide them through the steps they needed to take, but what about you?

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7 Things About Marketing Plans Your Competitors Don’t Want You To Know

If there’s one thing about marketing plans, they’re not very obvious.

Tell me if you know for sure that your competitors have marketing plans?

You don’t see them, but sometimes what you see is a marketing strategy that you admire – why didn’t I think of that?

Your true competitors have marketing plans – trust me. By “true” competitor, I mean the ones who are not going broke, who are not struggling day-to-day and just getting by. I mean those who are doing well, and dare I say it, doing better than you – what have they got that I haven’t got?

Instead of asking these, what I call, “catch-up” questions, ask what they know that you don’t know; what are they implementing that you are not.

Yes, your successful competitors do have marketing plans and this is what they don’t want you to know.

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How Leadership Wins Masterchef….And Grows Your Business

I recently saw a rerun of Masterchef Australia. Have you seen the series?

For those of you who haven’t (what rock have you been under – the “I’m too busy because I’m doing everything in my business” rock?), it’s a series where every-day aspiring home cooks compete through several weeks to become Masterchef. In the journey, contestants are eliminated every week so that the number of contestants reduces to the best of the best until 2 or 3 are left in the Final. They are eliminated through different contests where they cook-off against each other. One of these eliminations – my favourite – is the Team Challenge.

In the Team Challenge, the contestants are put into different teams and they take over a commercial kitchen and compete against the other teams. The losing team goes into elimination.

Why do I like this?

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How To Build A Business Empire By Finding The Right People!

OK, I know you started your small business to make your dream come true.

You had a vision of “the best” business in what it is that you do, you saw your future and saw that your successful business would be something you would be proud of, where you enjoyed working, and that brought you the rewards you and your family deserve, especially to have more time together to enjoy the fruits of your hard work.

Yeah, right?

But be honest, somewhere in that dream you also saw your successful small business grow into an empire right? You saw yourself, at the height of the success of your business, killing it with new and innovative products and services, with happy, productive people working in all corners of the business empire satisfying customers across the nation, if not the globe. Right?

But if you’ve been building your business over the last 5 or 6 years, and you’ve been successful in building sales, you probably know that the building of the “empire” is going to be a bit tough! Because no matter how good your product or service is and how well-received it has been, getting the right people to help you in all the places and doing the right thing has not been easy. Without you, let’s be honest, standards would slip. Without you, the office wouldn’t even be cleaned properly, the telephone answered with a little less conviction. Without you, the customers would not experience the amazing sales and satisfaction journey that you provide.

So, how do you build that business empire where you have the right people employed in all the right places, and they are all doing the right things over and over again?

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