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Category - Vision, Mission and Values

Get FREE weekly ideas to grow your business

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Build Value In Your Business By Going Away For Three Months!
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Before You Sell, Start With Why
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Back To Front Planning
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The Vision For Your Business
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Want to be an Entrepreneur? Here’s 5 Characteristics You Need

Build Value In Your Business By Going Away For Three Months!

Has the title of this week’s article got your attention?

Like many entrepreneurs and small business owners you are probably struggling with your work-life balance, right? You are working long hours, sometimes weekends, when you go on vacation you can’t help feeling the guilt, your phone or tablet is always on and always calling for your attention even at all hours of the night. Yet the reason you started your own business, apart from the passionate belief in what you are doing is…getting time to do what you want.

Just stop for 10 minutes (yes, you can!). Ask yourself why you aren’t able to find that “life” part of the balance. Do these reasons sound familiar?

  • I need to really pour myself into this to make enough money at the moment
  • I’m really busy because I can’t afford someone else to do some of the work
  • It’s all in my head so I can’t let go
  • I haven’t broken through financially yet
  • I’m ultimately responsible
  • As I expand there’s even more work to do
  • Only I can do it
  • There’s just so much to do
  • The work comes with success

Think about those reasons just for a minute. They all come down to the fact that there seems to be a lot to do and you are the only one available or capable of doing it. Read More

Before You Sell, Start With Why

Tell me, when you started your business, was it just to sell things?

I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!

So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?

Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.

 

 

Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.

You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.

You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.

So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.

If you want to get more free tips and tools to grow your business, go to my website teikoh.com and register your email address so that Ican deliver these weekly ideas directly to you.

And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.

Back To Front Planning

How do you plan for something? Created some goals right? Identified what you wanted to achieve this year or in 5 years’ time, then worked out strategies on how to get there?

Well, how do you know if those goals and strategies will get you to a place you really desire and not just some random point on the way there? Where even is “there”?

Stephen Covey said it best: “Begin with the end in mind.” I believe that you always have to start your planning from the back end, from where you want to end up, and then go back to where you are now. Otherwise, how can you create goals and strategies to go “forward” when you’re not clear where “forward” actually is?

And I don’t mean some wild and wooly “vision and mission” statement – I mean a clear, quantified, specifically described, ideal future situation. You absolutely need clarity on this before you plan for anything, so that you can ask “Will this goal or strategy or action get me nearer there and only there?”

Watch this video on the one way I recommend to clarify what your “vision” is and what it actually means when it has been achieved.

If you use this method you can cascade the detailing of what your ultimate dream business is, all the way to the detailed steps and actions you need to take – try it out! Remember:-

  • The first question is “what do I mean by my ideal…..(business)?”
  • Then keep asking “what do I mean by…..”

If you’ve missed out on any of my free advice, tips, ideas, systems and step by step processes to grow and build your dream of a business, go to teikoh.com and check them all out there.

By the way, if you are missing out, it probably means that you aren’t on my members’ list. It’s free to join and if you’re on it I send you every week, free and valuable updates on all these great tools and systems. Click here to sign up, and be aware that I hate spam so I will never sell or give your details to anyone else!

The Vision For Your Business

I cannot say this enough – whatever you intend to do, start a business, attain a goal, arrive at somewhere, you need to start with a clear picture of where you want to end up.

Call this your “business vision” the “purpose” of your business, or the “why” of your business, as Stephen Covey says “Begin with the end in mind”.

Having a detailed picture of where you want to end up simply clarifies a lot of details and makes a lot of small day to day decisions suddenly easier. You want to hire someone – will they fit into what the place will look like in your vision? You are thinking of a new process – will it bring you closer or faster to your vision of how the business will work? You want to introduce a new product – does it fit in with your vision of how the business will look to the public?

Yet, how do you get to that detailed picture?

In this video I discuss one way of describing your vision, and then clarifying all the details that the vision implies. It’s as simple as having a conversation with yourself where you just ask “What do I mean by…?”

Remember:-

  1. Start with a simple question; “If I want to build my dream (business), what do I mean by my perfect (business)?”
  2. Then for each description of that ideal you come up with, ask: “So, what do I mean by (descriptor)?”

You can keep cascading those questions down until you end up with a highly detailed, quantified, version of your dream business.

As usual, the fun starts after the learning! Go to the blog at teikoh.com and post a comment to this video and tell me – What is the one single most important way you use your vision?

I’m also offering a free download of my Entrepreneur’s Business Health Checklist which assesses the health of your business in 6 key areas – get it here.

Want to be an Entrepreneur? Here’s 5 Characteristics You Need

So you want to be an entrepreneur?

Even if you think you are thinking conservatively, and you don’t really want to be an “entrepreneur” because all you really want to do is to be in business for yourself, the reasons people become entrepreneurs are the same as why people start their own business (conservatively).

If you leave aside some of the bad connotations of entrepreneurs such as huge egos and taking on enormous risk as they fly high, they share the same reasons as everyone else who want to start their own business.

They want to be independent and work for themselves (“can’t stand working for someone telling me what to do”), they are far too creative for their jobs (“they don’t listen to all my great ideas”), they are great salespeople (“I can sell ice to an Eskimo, why am I selling their stuff?”), they are impatient and confident (“they always ask for a detailed study when I know it will work”), they are experienced (“I’ve learned a lot from the school of hard knocks”).

Whether you are an entrepreneur or simply a “small business startup” is merely the language you use to describe your motivation.

So let’s call everyone entrepreneurs – of different degrees – and look at what you need to have inside you to survive and thrive. Read More

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