Tag - Marketing

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1
How To Deal With A Giant Competitor
2
10 FAQ’s On Marketing – Part 3
3
10 FAQ’s On Marketing – Part 2
4
10 FAQ’s On Marketing – Part 1
5
Know Your Customer

How To Deal With A Giant Competitor

Do you feel the fear trickling down your spine when you hear “Amazon”?

Does your business have a similar industry giant coming to town and you’re wondering how it’s going to affect your business?

These big boys really can shift tectonic plates in the marketing world, but you shouldn’t panic – you should get ready.

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10 FAQ’s On Marketing – Part 3

Welcome to the final chapter of the series on 10 FAQ’s of marketing.

In the previous two weeks I dealt with the top four FAQ’s on Marketing, and then the next three FAQ’s last week.

This week, I will finish by looking at the last three FAQ’s on marketing, and then take you through the SMART Marketing system of 7 steps to write your own, highly focused, marketing plan.

Let’s start with the last three FAQ’s of marketing.

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10 FAQ’s On Marketing – Part 2

Hi there! This is part 2 of the 10 most asked questions about marketing.

I dealt with the top four questions last week. This week I will look at another three, and then in part 3 next week I will look at the last three as well as give you a 7 step process to create your own targeted marketing plan.

Here are the next three most common questions about marketing.

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10 FAQ’s On Marketing – Part 1

I have been getting a lot of inquiries about marketing – where to start, what to do, and so on.

So, I thought I’d put together the top 10 questions about marketing that I get and discuss them over a three-part series. I’m going to deal with the top 4 questions this week, and continue next week with the next three. In week three I will deal with the final 3 and give you a simple process to create your targeted marketing plan.

Here are the questions:- Read More

Know Your Customer

If you read anything about marketing, you know the basic philosophy of all marketing is market segmentation.

What’s market segmentation? It’s the way you analyse your market to understand how different groups of potential customers “tick”. Why is it important? So that you can focus your attention on the group or groups of potential customers who are most attracted to your offerings, and find them in the places they gather, whether virtually or physically.

Let’s take an example. Say you sell luxury fashion items. Who is your market? You might say men and women who like to stay fashionable.

Okay that’s great but that’s still a large slice of the wider market – are you sure all of them would be attracted to your offering? If you segmented that market you might be able to come up with at least two segments – men who like to stay fashionable and women who stay fashionable. If you then looked at the characteristics of the first, men who like to stay fashionable, you might find that say as a group their majority age group is between 18 and 25 and they don’t spend their money on fashionable fashion but rather trendy tech. Whereas the group of women are between the ages of 17 and 38, buy fashion, and often buy for fashion their partners. So who’s your better target market?

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