Tag - Marketing

Get FREE weekly ideas to grow your business

1
7 Steps To Plan Your Focused Marketing Campaign
2
The Value Of Having A Marketing Plan
3
What Are Your Actually Selling?
4
How To Network
5
How To Deal With A Giant Competitor

7 Steps To Plan Your Focused Marketing Campaign

In business, either you engage in marketing or your business dies.

Marketing isn’t just running a few ads or waiting for referrals. Proper, focused marketing grows sales.

Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy.

What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel?

Read More

The Value Of Having A Marketing Plan

I have designed an online training course – in the form of a real-time workshop – about how to prepare a Marketing Plan for your business.

I created that course because I’m really passionate about showing small business owners how easy it is to professionally market your business in accordance with an actionable plan that they can write themselves.

In my 35 plus years of experience working with small businesses, I have found that less than 10% have a Marketing Plan. Yet, of those that do, well over 75% have met their marketing objectives and growth targets.

If you don’t have a marketing plan, I know what’s stopping you.

Read More

What Are Your Actually Selling?

Can I just tell you that you are not selling what you think you are selling?

I can hear the umbrage you are taking right now!

“OK Teik, I’ve listened to your fancy ideas so far, and some of them have been really useful, others have been interesting, but now you’ve gone too far! What do you mean I’m not selling what I think I’m selling! I know exactly what I’m selling, I’ve been selling ‘X’ for years!”

Let’s take a breath, I’m not trying to insult your intelligence. Rather I’m challenging your perspective!

Let’s try this – quickly write down what you are selling.

Write it down before you read on and watch the video.

Read More

How To Network

Whatever type of business you are in today, networking is a skill you must develop.

Yup, sorry – for all the shrinking violets out there (and I count myself as one) there is no avoiding the need to meet new contacts. Even if you run an entirely online business and you think that all you have to do is to market through Facebook or some other social media, you will still find that you need to move around people, whether you are marketing at a live event and then meeting people afterwards or if you are meeting people via the screen.

As for any bricks and mortar business, whether you are in retail, hospitality, professional services, construction or anything else – in order to expand the pool of people you can market to, in order to attract that top level of interest that you can introduce into your sales funnel and qualify and attract to your business, you will need to network in some form or other.

However, as a self-declared introvert, I can tell you the good news is that networking is a learned art. You don’t need a large personality – you just need a system.

Read More

How To Deal With A Giant Competitor

Do you feel the fear trickling down your spine when you hear “Amazon”?

Does your business have a similar industry giant coming to town and you’re wondering how it’s going to affect your business?

These big boys really can shift tectonic plates in the marketing world, but you shouldn’t panic – you should get ready.

Read More

Copyright © Teik Oh Dot Com. Developed by OTS Management Pty Ltd