Archive - February 2016

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Want to be an Entrepreneur? Here’s 5 Characteristics You Need
Deliver Your Best Elevator Speech
SMART Marketing – 7 Easy Steps to More Sales – Part 2
SMART Marketing – 7 Easy Steps to More Sales — Part 1

Want to be an Entrepreneur? Here’s 5 Characteristics You Need

So you want to be an entrepreneur?

Even if you think you are thinking conservatively, and you don’t really want to be an “entrepreneur” because all you really want to do is to be in business for yourself, the reasons people become entrepreneurs are the same as why people start their own business (conservatively).

If you leave aside some of the bad connotations of entrepreneurs such as huge egos and taking on enormous risk as they fly high, they share the same reasons as everyone else who want to start their own business.

They want to be independent and work for themselves (“can’t stand working for someone telling me what to do”), they are far too creative for their jobs (“they don’t listen to all my great ideas”), they are great salespeople (“I can sell ice to an Eskimo, why am I selling their stuff?”), they are impatient and confident (“they always ask for a detailed study when I know it will work”), they are experienced (“I’ve learned a lot from the school of hard knocks”).

Whether you are an entrepreneur or simply a “small business startup” is merely the language you use to describe your motivation.

So let’s call everyone entrepreneurs – of different degrees – and look at what you need to have inside you to survive and thrive. Read More

Deliver Your Best Elevator Speech

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

SMART Marketing – 7 Easy Steps to More Sales – Part 2

Did you catch last week’s video training on Part 1 of how to use the SMART Marketing planning system? If not, get on to it here and catch up!

If you did, welcome back.

This week’s video training continues with steps 4 to 7 of the SMART Marketing system.

This week, we go through how to use your selling price as a factor in your marketing, how to identify the most appropriate marketing activities (not just advertising!) and prepare a targeted campaign, how to prepare action plans to carry out your strategies, and finally how to put it all together and make sure you follow through.

This is a 15 minute training video so I won’t take up too much of your time here – just watch it!

There you have it – if you want to know more, my book “SMART Marketing – 7 Easy Steps to More Sales” is available from Amazon if you click here. The book takes you through the 7 easy steps in a narrative form, and is packed full of detail how a real-life application takes place. It is accompanied by The SMART Marketing Workbook, available from Amazon also here, which gives you all the forms, questionnaires and templates you need to put the SMART Marketing system into place. The Workbook is laid out in 7 “workshops” for you and your team to participate just as if I were in the room guiding you all the way.

Now next week, I’m going to talk about what happens in a one-to-one engagement with someone. Despite the best marketing strategies, at some stage you have to go face to face and talk about your product, so I talk about a sure-fire way to do it and capture their attention.

If you don’t want to miss it, subscribe here to have next week’s blog post delivered directly into your inbox.

Or go to the website to subscribe and get thousands of dollars of valuable ideas, tips and downloads, for free.

SMART Marketing – 7 Easy Steps to More Sales — Part 1

Here’s Part 1 of my 2 part video training series on SMART Marketing – 7 Easy Steps to More Sales, my Marketing Planning system so easy that any business can follow the steps and create their own marketing campaign.

SMART Marketing is based on targeting your marketing efforts – a sniper’s rifle rather than a shotgun – aimed at a very focused target market.

You need to attract them with the benefits that your product or service will bring them very quickly, and send messages that scream of the needs they have that will be met.

It’s based on a book I have written called SMART Marketing – 7 Easy Steps to More Sales available from Amazon.com and is accompanied by the SMART Marketing Workbook. Click on the links to take you to Amazon to order.

This is a 15 minute video training session so I won’t take up too much of your time with this – go on, click on the video and enjoy!

I hope you enjoyed the training on SMART Marketing.

Now, don’t miss Part 2 – go to the website teikoh.com and subscribe so that it is delivered directly to your inbox.

And remember that you can order the books from Amazon – both SMART Marketing – 7 Easy Steps to More Sales and The SMART Marketing Workbook.

See you next week!

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