If you have been following my articles, you will certainly have heard me talk about the value of business planning for your business.
Yet you may have been put off preparing your own business plan because you think it’s too hard. Perhaps you think you can’t spare the time, or you think you may have to hire a consultant?
Or is it because you can’t see how a dry document can be brought to life for you to implement it?
What if I told you how easy it is to write your business plan and the key to making it a live document? Read More
Tell me, when you started your business, was it just to sell things?
I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!
So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?
Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.
Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.
You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.
You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.
So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.
If you want to get more free tips and tools to grow your business, go to my website teikoh.com and register your email address so that Ican deliver these weekly ideas directly to you.
And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.
How do you plan for something? Created some goals right? Identified what you wanted to achieve this year or in 5 years’ time, then worked out strategies on how to get there?
Well, how do you know if those goals and strategies will get you to a place you really desire and not just some random point on the way there? Where even is “there”?
Stephen Covey said it best: “Begin with the end in mind.” I believe that you always have to start your planning from the back end, from where you want to end up, and then go back to where you are now. Otherwise, how can you create goals and strategies to go “forward” when you’re not clear where “forward” actually is?
And I don’t mean some wild and wooly “vision and mission” statement – I mean a clear, quantified, specifically described, ideal future situation. You absolutely need clarity on this before you plan for anything, so that you can ask “Will this goal or strategy or action get me nearer there and only there?”
Watch this video on the one way I recommend to clarify what your “vision” is and what it actually means when it has been achieved.
If you use this method you can cascade the detailing of what your ultimate dream business is, all the way to the detailed steps and actions you need to take – try it out! Remember:-
The first question is “what do I mean by my ideal…..(business)?”
Then keep asking “what do I mean by…..”
If you’ve missed out on any of my free advice, tips, ideas, systems and step by step processes to grow and build your dream of a business, go to teikoh.com and check them all out there.
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