Tell me, when you started your business, was it just to sell things?
I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!
So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?
Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.
Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.
You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.
You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.
So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.
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And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.