Tag - business vision

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Before You Sell, Start With Why
The Vision For Your Business

Before You Sell, Start With Why

Tell me, when you started your business, was it just to sell things?

I’m pretty sure it wasn’t. I think you started your business because you had a passion. You wanted to build a better life. You believed you had a solution to a common problem. You were passionate about your ability or believed you could use your experience to help people. I’m pretty sure you didn’t start a business just because you wanted to sell something!

So why, when we talk to potential customers do we start with a “sell”? Why don’t we start with why we are doing what we are doing?

Believe me, people are attracted to a business with a purpose. People are attracted to your product or service because they believe in you. People trust you because they are attracted to the passion you show in what you believe. Customers don’t buy from you because they like the features and benefits of your product – they buy because of the passion for the solution that you see in the benefits that you offer.



Remember, if you really want to attract customers to your business, don’t start with a sales spin, start with why – why you are in your business, why you started your business.

You’re not a personal trainer because you want to sell personal training sessions. You are a personal trainer because you believe in a world where people are fit and healthy and having fun, and that you can give people that lifestyle in an effective and fun way.

You’re not a mechanic because you want to sell someone an oil change. You are a mechanic because you have a skill in making machines just hum and your passion is to make things right.

So tell your customers that. Believe me, you’ll get more customers than just telling them about an oil change.

If you want to get more free tips and tools to grow your business, go to my website teikoh.com and register your email address so that Ican deliver these weekly ideas directly to you.

And if you want to know more about attracting customers who really want what you offer, you need a targeted Marketing Plan. I have an online training and workshop that will take you through 7 simple steps and create your scheduled, focused, practical marketing plan to target and attract your ideal customers – click here to learn more.

The Vision For Your Business

I cannot say this enough – whatever you intend to do, start a business, attain a goal, arrive at somewhere, you need to start with a clear picture of where you want to end up.

Call this your “business vision” the “purpose” of your business, or the “why” of your business, as Stephen Covey says “Begin with the end in mind”.

Having a detailed picture of where you want to end up simply clarifies a lot of details and makes a lot of small day to day decisions suddenly easier. You want to hire someone – will they fit into what the place will look like in your vision? You are thinking of a new process – will it bring you closer or faster to your vision of how the business will work? You want to introduce a new product – does it fit in with your vision of how the business will look to the public?

Yet, how do you get to that detailed picture?

In this video I discuss one way of describing your vision, and then clarifying all the details that the vision implies. It’s as simple as having a conversation with yourself where you just ask “What do I mean by…?”


  1. Start with a simple question; “If I want to build my dream (business), what do I mean by my perfect (business)?”
  2. Then for each description of that ideal you come up with, ask: “So, what do I mean by (descriptor)?”

You can keep cascading those questions down until you end up with a highly detailed, quantified, version of your dream business.

As usual, the fun starts after the learning! Go to the blog at teikoh.com and post a comment to this video and tell me – What is the one single most important way you use your vision?

I’m also offering a free download of my Entrepreneur’s Business Health Checklist which assesses the health of your business in 6 key areas – get it here.

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