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Category - Start ups

Get FREE weekly ideas to grow your business

1
Keep Getting Value From Teik Oh Dot Com
2
A Business Plan From A Few Simple Questions
3
How To Start Your Own Business
4
Project Confidence To Win Business
5
How To Pander To Your Customers’ Guilty Pleasures

Keep Getting Value From Teik Oh Dot Com

This week is not a how-to article or video.

I just wanted to take some time out and announce new ways for you to keep getting value from my website, teikoh.com

 

 

You can register your name and email by clicking here. I promise that I will not give your details to anyone else, I hate spam as much as you do. However in return you will get from me weekly free tips, tools and resources on how to grow your business, sent directly to your inbox to read or watch at your own time.

You can also go to my courses page by clicking here and check out what courses are available to help you grow your business. Most of my online courses are “in real time” workshops so that we work together to start your business, or prepare your marketing plan, or prepare your business plan, or get yourself productive.

You can also go to teikoh.com and check out all the free downloads that will help you grow your business.

If you haven’t started a business yet and you want to, but it’s all getting confusing and overwhelming, why don’t you get my business startup checklist here.

I hope you’ll keep coming back for more!

A Business Plan From A Few Simple Questions

Let’s start with the premise that you need a business plan (believe me you do!).

But who’s got time, right? If you’re a solopreneur you’re probably juggling your (so-called) worklife balance. If you have a team, how do you get everyone to take some time out to sit down together for a few days?

Unfortunately you do need a business plan. Not having one is like being the Captain on a jetliner with no flight plan. Sure you can take off and fly in a straight line, but where are you going? How fast should you fly, and does the amount of fuel you have allow that speed? Is there any weather ahead, and should you fly through it or above it? What happens if storms delay your progress, do you fly an alternative route or land somewhere else?

Your business plan needs to define the vision you are working towards, set the milestones or goals along the way, and work out how to get there with the resources you need. But it needn’t be complicated if you can’t set the time aside – it just needs a clear enough path. One that you can detail later when you have the time. Read More

How To Start Your Own Business

Are you an entrepreneur wanting to start your own business?

Perhaps you are an expert in what you do, or you are a creative excelling in your specialty, and you work for someone else but think that you can do it better, or that your own business would be so much more?

OK so you want to start your own business but where do you start? What do you do first? What do you have to do? The questions are starting to overwhelm the enthusiasm, right? If only there were a number of steps laid out that you could follow, and be sure that you’ve thought about everything and that you haven’t missed anything.

Well there is!

I have created an online course to take any entrepreneur or small business startup from scratch – from idea to opening their doors. Funnily enough it’s called “How To Start Your Own Business“!

It is wrapped around 5 steps.

Read More

Project Confidence To Win Business

Small business owners are sometimes unsure of yourselves.

That’s not unnatural, after all sometimes you feel like you’re too small, or perhaps you’re not sure what’s on-trend and wonder if you’re keeping up. However it’s well researched that confident people are found to be more attractive than hesitant people or people who lack confidence. Confidence breeds confidence in you.

So small business owners need to believe in themselves and project confidence in order to win business. Sure, over-confidence can not only be a turn off, it may set you up to fail if you can’t meet the expectations that you set up.

The secret is to find that balance of showing confidence in a measured way. How do you do this?

Read More

How To Pander To Your Customers’ Guilty Pleasures

Chocolate?

A fine wine?

A good, tear-jerking rom-com?

We all have our guilty pleasures! We all harbour secret desires that we don’t always voice out loud because they’re too embarrassing or perhaps seem unrealistic.

Well your customers have them too, and they form the real deep-down basis of why they buy things. They want to be rich, famous, acknowledged, happy, sexy, buffed, clever, thin – so they buy products that will make them feel that way and outwardly say logical things like “I love that brand of dress because they are so well made.” What they really mean is “that dress hugs my curves and makes me feel great!”

What are your customers’ guilty pleasures?

 

 

Remember, people don’t buy because of what your product is made of – they buy because of the way they feel about it. So

  • Understand what they want and how else they get to feel that emotion?
  • How does your product give them that experience?
  • Clarify your message to tell them exactly how to get that feeling
  • Place those messages and the product exactly where they go to get that feeling.

If you want more great ideas, and free tips and tools on how to grow your business, go to teikoh.com and sign up to get them delivered to your inbox every week.

And if you want to know more about how to create appealing marketing messages for your customers – targeting exactly what they want, check out my online marketing planning course and online workshop here.

 

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