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Category - Start ups

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Back To Front Planning
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What to do when business isn’t great Part 3
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What to do when business isn’t great Part 2
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What to do when business isn’t great Part 1
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The Four P’s of Marketing

Back To Front Planning

How do you plan for something? Created some goals right? Identified what you wanted to achieve this year or in 5 years’ time, then worked out strategies on how to get there?

Well, how do you know if those goals and strategies will get you to a place you really desire and not just some random point on the way there? Where even is “there”?

Stephen Covey said it best: “Begin with the end in mind.” I believe that you always have to start your planning from the back end, from where you want to end up, and then go back to where you are now. Otherwise, how can you create goals and strategies to go “forward” when you’re not clear where “forward” actually is?

And I don’t mean some wild and wooly “vision and mission” statement – I mean a clear, quantified, specifically described, ideal future situation. You absolutely need clarity on this before you plan for anything, so that you can ask “Will this goal or strategy or action get me nearer there and only there?”

Watch this video on the one way I recommend to clarify what your “vision” is and what it actually means when it has been achieved.

If you use this method you can cascade the detailing of what your ultimate dream business is, all the way to the detailed steps and actions you need to take – try it out! Remember:-

  • The first question is “what do I mean by my ideal…..(business)?”
  • Then keep asking “what do I mean by…..”

If you’ve missed out on any of my free advice, tips, ideas, systems and step by step processes to grow and build your dream of a business, go to teikoh.com and check them all out there.

By the way, if you are missing out, it probably means that you aren’t on my members’ list. It’s free to join and if you’re on it I send you every week, free and valuable updates on all these great tools and systems. Click here to sign up, and be aware that I hate spam so I will never sell or give your details to anyone else!

What to do when business isn’t great Part 3

This is the final video in the series about what you can do when your business isn’t doing so great just now.

I am truly positive about working on your business. I truly believe that if you reframe any situation, you can look for the positive and you can come up with strategies to take you forward. All my writing and video talks in my blog are about business growth, about the systems and tools to take your business and your life up another level.

However bad times happen.

Only, I believe the same attitude can overcome bad times, and in the last two videos I gave you some ideas about how you can turn a bad situation around.

Do I know what I’m talking about? Yes I do. Apart from spending over 35 years of my life successfully advising entrepreneurs and small business owners across the world on how to create the business they see in their vision, I have also had cause to pull myself out of near bankruptcy.

Bad partners. Yup, bad partners, but even today I don’t see it as “their fault“. I own my own destiny and you should too. I looked at my “near-death business experience” with realistic eyes and relied on all the systems and tools I knew and created strategies and pulled myself out and created a very successful consulting business from the ashes. You can too – in the last couple of weeks I gave you ideas about how to create recovery strategies if business isn’t great for you at the moment, now watch this last video in the series.

Were you surprised by my last suggestion?

Despite my belief that you can and should keep looking for ways to pull yourself out of trouble, sometimes you have to look reality in the face and know when a situation is too wrong to be righted. Don’t make that decision lightly, but realise you may have to make that decision.

Here I am hoping that you never find yourself having to make that final decision, and I’d love to hear what you think – click here to leave a comment under this video-blog post on my website.

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And finally if you are reading or watching this on one of my social media channels, what are you doing??? You are missing out on having great ideas, systems and step by step solutions to your business growth issues delivered directly to your inbox, every week, and for free!

Just click here and give me your name and email (which I guarantee never to sell or give away) and I will send you updates every week.

What to do when business isn’t great Part 2

Last week I wrote about how we have to be realistic and despite my wanting to help you grow your business into a successful long term business, we have to be realistic and admit that sometimes business isn’t doing great sometimes.

The question is what can you do in those times, how do you do something proactive to pull yourself out of a hole?

Well last week I gave you the first ideas on what you can do. This week I give a couple more ideas, watch this video now.

You can’t sit on your hands, right? If you want to grow the business of your dreams, sometimes you have to go through difficult times, and when you do, please don’t just sit there in fear and panic bemoaning your fate.

If there’s one thing I’ve learned from over 35 years experience helping entrepreneurs and running businesses myself, where you go from time to time depends entirely on the effort and practice that you put into the situation. If you see it as the end, it will be the end. However if you see it as a challenge – another to overcome – your mind starts to focus on what you can do rather than what has befallen you! If your dream is worth anything, it’s worth fighting for.

Watch out for Part 3 of this series coming out next week – if you don’t want to miss it, I can email it directly to your inbox, just give me your name and email here.

Tell me what you think – about any ideas to fight and claw your own way out of a bad situation, or (if you can share) any of your own experiences – click here to post a comment on this video in the blog.

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If you’re reading and watching this in one of my social media channels, you may not be seeing each week’s video blog post because of the way social media works. Why don’t you make sure you keep up with all the ways you  can grow your long term and resilient business – why not sign up here to get these updates delivered directly to your inbox (and hey, I hate spam so I promise never to sell or give away your information).

What to do when business isn’t great Part 1

I’m always writing and talking about how to grow your business. That’s my focus – to help entrepreneurs and small business owners create effective strategies to lead their business into a long term and sustainable affair so that they can achieve their dream of financial and time independence.

However, there is a reality out there that sometimes business might not be great. It might be a macro-economic effect of the global economy, or it might be micro-economic in that your sector just isn’t doing well. Sometimes, it has nothing to do with how you run your business, and that’s the truth.

So what can you do when business isn’t going great for you at this time?

Rather than do nothing and let it wash over you, look at things you can do proactively. In this talk, and in the next couple of weeks, I’ll give you a few ideas about what you can do.

 

So there’s a couple of ideas – and there’s more over the next couple of weeks. Make sure you review the obvious, as well as the not so obvious.

If you feel able to share, I’d love to hear from you about your ideas – click here to post a comment on this video in the blog.

GET MY BUSINESS HEALTH CHECKLIST HERE.

If you’re reading and watching this in one of my social media channels, you’re so missing out on weekly new updates that can grow your long term and resilient business – why not sign up here to get these updates delivered directly to your inbox (and hey, I hate spam so I promise never to sell or give away your information).

The Four P’s of Marketing

Product, Price, Placement, and Promotion – those are the 4 P’s. Get them right, align them properly, and you’re on a marketing winner.

In my book that’s currently available from Amazon called “SMART Marketing – 7 Easy Steps to More Sales” I use each of those 4 P’s in the 7 steps of the easy to follow process.

And, I am so excited to announce, that my new and powerful marketing training course called “SMART Marketing” uses those 7 easy steps to help you create your highly focused marketing campaign so that you can get the highest possible return for your marketing efforts.

In this video I explain what the 4 P’s are, and how you need to align them so that they “push” your prospects along and convert them to buyers.

I hope you enjoyed that explanation about the 4 P’s of marketing.

Now let me share some of my excitement with you!

My new marketing training course is about to launch. It is an online based video training course with plenty of templates and worksheets for you to follow the 7 easy steps of SMART Marketing in order to create your highly focused marketing strategy. I have used my 35 years of learning and day to day experience in helping entrepreneurs and small businesses across 4 continents to synthesise an easy to follow and proven marketing planning system.

I have designed this course:-

  • As a 5 week course so that you can work on the various steps, and take the appropriate time to apply them as you go;
  • As a workshop (I call them funshops!) where I stand in front of you and guide you through the principles and exercises as if we were one on one;
  • To be full of detailed worksheets and exercises to use your knowledge about your business and put it within a system ready to apply; and
  • To be available to you at your own pace, and to keep in your online members’ area forever.

My clients have written testimonials about how the SMART Marketing system has helped them and if you want to find out more, click here.

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