OK, you’ve heard me talk about business plans before.
And if you haven’t, what? You really need to check this out at https://teikoh.com/?s=business+plan
Well, this week I’m going to talk about what the business planning process involves, and how you have to include the “why” of your business, why does it exist?
You see, people forget that business plans are written to be read. Yes, that’s a revolutionary thought isn’t it?
People think that business plans are boring internal documents that you write so that you can follow them step by step to grow your business. No. That’s called a to-do checklist.
Business plans are written to be read – by you, by your team, by outside investors, by supporters, by people close to you. Yes, they form the basis of what you have to do in order to grow your business – but more than that, a business plan is a story of what you have to do in order to grow your business to become the business that you want. This takes much more than a list of things that are your goals and a list of actions to achieve those goals. This means that your business plan has to be a reminder, an inspiration, it must attract people, it must make them want to be part of your story as an investor, as a team member, as a customer, as a fan.
So, let’s take a look at the why and how of the business plan process.