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Project Confidence To Win Business

Project Confidence To Win Business

Small business owners are sometimes unsure of yourselves.

That’s not unnatural, after all sometimes you feel like you’re too small, or perhaps you’re not sure what’s on-trend and wonder if you’re keeping up. However it’s well researched that confident people are found to be more attractive than hesitant people or people who lack confidence. Confidence breeds confidence in you.

So small business owners need to believe in themselves and project confidence in order to win business. Sure, over-confidence can not only be a turn off, it may set you up to fail if you can’t meet the expectations that you set up.

The secret is to find that balance of showing confidence in a measured way. How do you do this?

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