fbpx

Category - Start ups

Get FREE weekly ideas to grow your business

1
Deliver Your Best Elevator Speech
2
SMART Marketing – 7 Easy Steps to More Sales – Part 2
3
Need Money?
4
How to Create a Resilient Business
5
Does my small business really need a Board?

Deliver Your Best Elevator Speech

In the last couple of weeks, I provided you with training on how to apply the 7 easy steps in the SMART Marketing system to get more sales. If you haven’t seen that video training, go to my website here and catch up!

Now, no matter how good your campaign plans are, at some stage, you will need to meet potential customers face to face.

Have you ever been in a situation where you meet someone and you try to tell them about yourself, or your company, or your product – or all three – and end up tongue-tied or filibustering and telling them nothing that sold what you wanted to sell? Of course you have, we all have!

What you need is your best elevator speech. What’s an elevator speech?

It is a speech you can give within a short elevator ride of 20 to 30 seconds, maybe to a full minute. It has to be short, it has to be punchy, but in it, you have to deliver your message about why you are the one.

Well, here’s a guaranteed formula for you to write and deliver that elevator speech! Watch the video and then come back to discuss the formula.

So as usual the fun starts after the training and you can discuss what you learned and add any thought! Go to my website teikoh.com and leave your comments.

While you’re there check out all the free resources to create strategy, provide leadership, and grow your business. And so you don’t miss a single free idea, tip, or downloadable template, why don’t you subscribe here to get them delivered directly to your inbox?

SMART Marketing – 7 Easy Steps to More Sales – Part 2

Did you catch last week’s video training on Part 1 of how to use the SMART Marketing planning system? If not, get on to it here and catch up!

If you did, welcome back.

This week’s video training continues with steps 4 to 7 of the SMART Marketing system.

This week, we go through how to use your selling price as a factor in your marketing, how to identify the most appropriate marketing activities (not just advertising!) and prepare a targeted campaign, how to prepare action plans to carry out your strategies, and finally how to put it all together and make sure you follow through.

This is a 15 minute training video so I won’t take up too much of your time here – just watch it!

There you have it – if you want to know more, my book “SMART Marketing – 7 Easy Steps to More Sales” is available from Amazon if you click here. The book takes you through the 7 easy steps in a narrative form, and is packed full of detail how a real-life application takes place. It is accompanied by The SMART Marketing Workbook, available from Amazon also here, which gives you all the forms, questionnaires and templates you need to put the SMART Marketing system into place. The Workbook is laid out in 7 “workshops” for you and your team to participate just as if I were in the room guiding you all the way.

Now next week, I’m going to talk about what happens in a one-to-one engagement with someone. Despite the best marketing strategies, at some stage you have to go face to face and talk about your product, so I talk about a sure-fire way to do it and capture their attention.

If you don’t want to miss it, subscribe here to have next week’s blog post delivered directly into your inbox.

Or go to the website to subscribe and get thousands of dollars of valuable ideas, tips and downloads, for free.

Need Money?

At some stage, every business will need additional funds. Ideally, this comes at a time when you have already generated funds salted away from past profits, but from time to time, you may need the extra money to “prime the pump” and make more money.

Here are eight options to source an injection of funds.

It is important to note that they are not in any natural order of preference – the circumstances must meet the potential source, and you do have to weigh the pros and cons of each option, in accordance with what you need the money for, how long you will need it, and what you are prepared to give away for it. Read More

How to Create a Resilient Business

Whether you are about to start a new business or running an established one, whether you are looking to expand your business or consolidate or even deal with some contraction, whether your business is micro, small, medium or large, whether you hire 100 people or none, at some stage you will want to ensure that your business is resilient.

Resilient from what?

You know, it almost doesn’t matter.

You might want to create a resilience in your business that will shelter you from national or international economic woes; you might want your business to be resilient against loss of key personnel; you might simply want your business to carry on undiminished forever.

Many entrepreneurs start a business by investing themselves, along with their money, into the business because their business is an extension of themselves – and do you not want to be resilient yourself? More than skills, experience or training, a person’s level of resilience will determine if they fail or succeed. Intuitively you know this is true whether you are playing a sport or building a business empire.

In this two part series of articles I will deal with how to create a resilient business. This first part is on identifying the characteristics of a resilient organisation. Part two will be about creating a cultural climate for organisational resilience.

So before we start to create the climate in which your business can become resilient, let’s first identify the characteristics of a resilient organisation. Read More

Does my small business really need a Board?

Last week I wrote about establishing a governance framework in a family business. If you missed it, look here.

Just to refresh ourselves, the difference between governance and management is that governance is about strategic direction, overall policies, establishing a vision and mission, whereas management is about caring for the operations of the business, the “how’s” of running the business to meet strategic direction and policy.

The decisions correctly made in governance are about the really big things in the business that will affect the long term future of the business.

Appropriately these governance decisions are made by a Board of Directors while the CEO and other managers look after operational management.

In a small business, whether a single owner-manager business, or one with a number of family or unrelated partners, both governance and management decisions are often made by the same people wearing different hats, and more often than not, the decisions are made smoothly and efficiently.

So, why would you need to put a Board in place?

I believe a number of issues make the establishment of a good Board beneficial to your business, at the right time. Read More

Copyright © Teik Oh Dot Com. Developed by OTS Management Pty Ltd