Start ups | Teik Oh

Customers buy because of a need, not a feature

May 10 2016

Hey, I’m really excited!

My brand new video training course called “SMART Marketing” is about to launch – find out more here.

It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.

The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.

In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!

Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!

I hoped you enjoyed the video and that it gave you food for thought!

If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

If you’re not ready, then at least, work more on your product’s or service’s features, benefits and how they meet customer needs. Download a free report here, provided along with a worksheet to move you from describing your product’s features to creating marketing messages that hit your customer’s hot buttons.

And if you want to get more free ideas, systems and processes to create strategy and grow your business, go to teikoh.com

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So, How Are Your 2016 Resolutions Going?

Mar 29 2016

You have to admit, I’ve given you a chance! I haven’t asked you about your New Year resolutions until now so you have to agree I’ve given you a good head start, right?

So, how are your New Year resolutions going? Are you ticking them off? Or like many others have they fallen off the cliff after 2 or 3 months (or should I say weeks)?

If you have been working on them, and you are on track – hey, congratulations! You are amongst that elite group who pick out what’s important and focus on the end. You follow through!

As for the rest of you, don’t feel bad. You haven’t failed! All that’s happened is that you now realise you don’t have a system to follow through. So, don’t give up, if your resolutions or goals are that important to you, keep trying.

But this time, arm yourself with a winning formula for following through.

In this video I’m providing training on the formula for following through on your resolutions and goals.

Here’s a tweetable that comes out of the training for you – Hit your goals everytime by keying in on key goals @OhTeik

Remember:-

Fewer (but key) goals
Make real written plans with deadlines and resources
Commit – believe you need to do this and you can do this
Review regularly – set yourself up to succeed
Don’t forget to celebrate every win!

For more ideas and tips on creating great strategy, show leadership and grow your business, go to my website at teikoh.com – subscribe while you’re there, or just subscribe here, to get these valuable ideas delivered to your inbox for free!

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Five Steps to Establish your Startup

Mar 22 2016

Have you just commenced a startup business? That is, a brand new business rather than one you inherited or bought; a business you started from scratch using your craft or from a new idea, or a business based on a product you invented?

To a large extent, all startups of any kind of business in any kind of industry are the same. They have one, or at most, 2 key individuals with the idea and the drive, full of enthusiasm and energy, probably not many staff if at all, and most of them family and friends. Typically, you would have shuffled together some (but not enough!) working capital, leased new premises and bought new equipment. The sense of newness is exciting and the startup begins breaking through walls.

In time, it finds its market and settles down. The passion and excitement may still be there but there is no longer a sense of newness, things start to feel normal and the days are spent doing pretty regular things.

If you have survived this phase, typically over the first year, celebrate!

But don’t get settled because most startups close their doors within 2 years, mainly because after the gains at startup, they fail to establish a sustainable business.

So, if you are in that position, what do you need to do to establish your startup? Read More

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Some basic numbers you need to know about your business

Mar 01 2016

I have provided my followers with loads of free ideas and tools about how to create great strategy in your business, how to develop your leadership skills, and how to grow your business and your life.

But despite all the planning and marketing – being in business boils down to one thing: making sure that you make a profit that’s good enough to meet your goals.

So, here’s a training video on financial management.

Stop right there! Do not click on the “delete” button!

This is important. You cannot subcontract knowledge about your financial performance to an accountant. You have the skin in the game, and it is your duty to your better future that you know something about the numbers that tell you about how your business is performing. It’s not just about the net profit, or how much money is in your pocket.

If you want to grow your business, you need to know the relationships behind your income statement and your balance sheet.

This 20 minute training video introduces you to some key numbers – sure, you don’t have to keep your own books to get those numbers, but you do need to understand what they mean.

Watch out for some free gifts to subscribers of teikoh.com coming out soon. One of them will be about financial performance management.

Get over to the website for more great stuff worth thousands of dollars available to you for free. While you’re there, subscribe so that you don’t miss upcoming articles (and free gifts available only to subscribers) or subscribe here.

See you soon!

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Want to be an Entrepreneur? Here’s 5 Characteristics You Need

Feb 23 2016

So you want to be an entrepreneur?

Even if you think you are thinking conservatively, and you don’t really want to be an “entrepreneur” because all you really want to do is to be in business for yourself, the reasons people become entrepreneurs are the same as why people start their own business (conservatively).

If you leave aside some of the bad connotations of entrepreneurs such as huge egos and taking on enormous risk as they fly high, they share the same reasons as everyone else who want to start their own business.

They want to be independent and work for themselves (“can’t stand working for someone telling me what to do”), they are far too creative for their jobs (“they don’t listen to all my great ideas”), they are great salespeople (“I can sell ice to an Eskimo, why am I selling their stuff?”), they are impatient and confident (“they always ask for a detailed study when I know it will work”), they are experienced (“I’ve learned a lot from the school of hard knocks”).

Whether you are an entrepreneur or simply a “small business startup” is merely the language you use to describe your motivation.

So let’s call everyone entrepreneurs – of different degrees – and look at what you need to have inside you to survive and thrive. Read More

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Start ups

Get FREE weekly ideas to grow your business

Customers buy because of a need, not a feature

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

So, How Are Your 2016 Resolutions Going?

Five Steps to Establish your Startup

Some basic numbers you need to know about your business

Want to be an Entrepreneur? Here’s 5 Characteristics You Need