Tag - Small Business

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1
How To Deal With A Giant Competitor
2
What to do when business isn’t great Part 1
3
Good Business or Great Business?
4
From Expertise to Influencer
5
5 Steps to Create Your Small Business Brand

How To Deal With A Giant Competitor

Do you feel the fear trickling down your spine when you hear “Amazon”?

Does your business have a similar industry giant coming to town and you’re wondering how it’s going to affect your business?

These big boys really can shift tectonic plates in the marketing world, but you shouldn’t panic – you should get ready.

Read More

What to do when business isn’t great Part 1

I’m always writing and talking about how to grow your business. That’s my focus – to help entrepreneurs and small business owners create effective strategies to lead their business into a long term and sustainable affair so that they can achieve their dream of financial and time independence.

However, there is a reality out there that sometimes business might not be great. It might be a macro-economic effect of the global economy, or it might be micro-economic in that your sector just isn’t doing well. Sometimes, it has nothing to do with how you run your business, and that’s the truth.

So what can you do when business isn’t going great for you at this time?

Rather than do nothing and let it wash over you, look at things you can do proactively. In this talk, and in the next couple of weeks, I’ll give you a few ideas about what you can do.

 

So there’s a couple of ideas – and there’s more over the next couple of weeks. Make sure you review the obvious, as well as the not so obvious.

If you feel able to share, I’d love to hear from you about your ideas – click here to post a comment on this video in the blog.

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Good Business or Great Business?

I was talking to a client recently when he mentioned that he had been reading my posts in my blog and thought that while they were interesting he didn’t need to know all the stuff I wrote about planning, marketing, and organising people. He said he thought he was a good business man, in his words “not brilliant but I know my stuff”, because he had learned how to run his business through experience.

Now let me set the scene. Let’s call him Will.

Will is not an old business person dyed in the wool in the old ways. He’s in his early 40’s and while he struggles a little bit with tech, he uses the internet a lot to research and find new suppliers and markets. He’s not what I’d call conservative and he has run his business successfully for over 10 years.

What do I mean by “successfully”?

Well, it’s a small business that supplies raw product to manufacturers. It’s not a big market so Will keeps his small customer list happy and has only lost customers when the customers have gone out of business, never through dissatisfaction. As a small business with a small customer list Will doesn’t care about brand – he just makes sure his product is of the right quality. He was caught out once when he bought in a cheaper product but as it failed in use he withdrew it quickly. Will only employs three people, they are labourers and work part time so there’s no real need for organisation charts and detailed job descriptions, they do what he tells them to do as he needs them to do things. He calculates a more or less fixed margin to his inventory so that a percentage is attached to his purchase price – up to a point where he can decide to reduce the margin to larger customers or more popular products, which he has had to do several times when he was asked to.

And Will makes money. Over the 10 years he’s probably saved over a million.

So what’s wrong with that? That’s pretty successful huh? Read More

From Expertise to Influencer

Whether you are employed, or you run a small or micro business as an expert; whatever you are an expert in from a specialisation in the law to yoga to marketing to healthy living and eating; there’s no point being an expert unless you are recognised for it.

Let me be clear I’m not just talking about getting a financial reward, although that helps. The reason you became an expert, whether through accumulation of experience or a proactive decision to increase skill, was to help others. You cannot help others unless your expertise is known.

Once you are recognised as an expert in your field, your salary negotiations take on a different slant, your business marketing improves, and the influence you have over people who want to be helped by your expertise increases.

So how do you go from being an expert to being an influencer? Read More

5 Steps to Create Your Small Business Brand

“I’d like to create a brand that speaks about me.”

“I need someone from Fiverr to design me a brand.”

“I know what I do but I wonder how to turn that into a brand?”

You’ve probably heard similar remarks. “Your brand” is talked a lot about these days, especially in a world where online commerce and the micro not-location-specific online business is gaining such momentum. But what is your “brand”?

Let me say right up that your brand is not your logo. Coca-Cola is not about the logo or even the shape of the bottle. It includes all you feel when you think about Coke – fun, young, outdoors. Apple is not about the backlit macintosh apple with a bite out of it, it is all that it entails – design quality, Steve Jobs, the whole ecosphere of physical and software design surrounding tech. Read More

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