Product, Price, Placement, and Promotion – those are the 4 P’s. Get them right, align them properly, and you’re on a marketing winner.
In my book that’s currently available from Amazon called “SMART Marketing – 7 Easy Steps to More Sales” I use each of those 4 P’s in the 7 steps of the easy to follow process.
And, I am so excited to announce, that my new and powerful marketing training course called “SMART Marketing” uses those 7 easy steps to help you create your highly focused marketing campaign so that you can get the highest possible return for your marketing efforts.
In this video I explain what the 4 P’s are, and how you need to align them so that they “push” your prospects along and convert them to buyers.
I hope you enjoyed that explanation about the 4 P’s of marketing.
Now let me share some of my excitement with you!
My new marketing training course is about to launch. It is an online based video training course with plenty of templates and worksheets for you to follow the 7 easy steps of SMART Marketing in order to create your highly focused marketing strategy. I have used my 35 years of learning and day to day experience in helping entrepreneurs and small businesses across 4 continents to synthesise an easy to follow and proven marketing planning system.
I have designed this course:-
- As a 5 week course so that you can work on the various steps, and take the appropriate time to apply them as you go;
- As a workshop (I call them funshops!) where I stand in front of you and guide you through the principles and exercises as if we were one on one;
- To be full of detailed worksheets and exercises to use your knowledge about your business and put it within a system ready to apply; and
- To be available to you at your own pace, and to keep in your online members’ area forever.