Tag - smart marketing

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1
Three Marketing Plan Success Stories To Inspire You
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The SMART Marketing System
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Why You Need A Marketing Plan
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Product Features and Benefits, and Customer Needs
5
The Four P’s of Marketing

Three Marketing Plan Success Stories To Inspire You

As you know, Teik Oh Dot Com offers an online workshop program called SMART Marketing to help busy small business owners write their focused marketing plan . It is based on my book of the same name available from Amazon.

You will also have read and seen my blog posts and YouTube videos on the 7 easy steps to follow to write your focused and actionable marketing plan to grow your sales, and you may even have subscribed to my freebies on winning more customers using the SMART Marketing Plan techniques (if you haven’t you can get them here for free). Teik Oh Dot Com is all about giving small business owners practical and useful tools to improve their businesses and build success.

One of my subscribers who read these posts suggested that I write about some examples of how people used the SMART Marketing Plan formula to increase their sales.

What a great idea! I’m calling you out, Richard!

So here are some marketing plan success stories to inspire you.

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The SMART Marketing System

Wow! I’m really excited and I wanted to share my excitement with you – I’m launching my online video training and virtual workshop program on marketing, called SMART Marketing!

I created the easy Marketing Plan system by putting together hundreds of books about marketing along with my 35 years’ experience helping entrepreneurs and small businesses finding out what works and what doesn’t. You don’t need to test these theories for yourself – I’ve done it for you!

It’s a well-proven system. I’ve used it myself to build up (and sell!) three successful businesses, and I’ve helped hundreds of clients implement the system over the years, and watched them grow!

The SMART Marketing system is based on taking 7 easy to follow steps in order to target your ideal customer and create a highly focused marketing campaign. Watch the video to learn more.

Now that you’ve seen what the 7 steps are why not dive in deep?

I have created an online video training and virtual workshop program called SMART Marketing Planning that will help you create your highly targeted Marketing Plan and follow through. It’s more than just a training course. In it I facilitate workshops for you as if we were one on one, taking you through each of the 7 steps and helping you work through them for your own business so that you can implement the system quickly. Click here to find out more – you won’t regret it!

Why You Need A Marketing Plan

I’m really excited about the SMART Marketing Plan program I’m launching here.

In the series of videos I’m releasing over these weeks I’m dealing with different aspects of my SMART Marketing Plan system.

This week I’m going to talk to you about why you need a marketing plan. Without one, all you are doing is stabbing in the dark – you are going tactical firing off wide shotgun blasts and hoping to hit something. A Marketing Plan gives you focus so that you strategically create a campaign to target only your ideal customers, and entice them with messages appropriate to whether they are ready to buy, or just interested.

In this video, learn about focusing on what you sell, focusing on who you want to sell to, and considering the right marketing messages for your marketing activities.

The SMART Marketing online video training and virtual workshop program is based on the SMART Marketing system that I created by synthesising all the learning and practical experience I gained from 35 years of consulting to entrepreneurs and small businesses all over the world. I have used it, hundreds of my clients have used it over the years, to great effect. I have written a book about the system called “SMART Marketing – 7 Easy Steps for More Sales” available from Amazon, and it is based on 7 easy steps that anyone can follow.

The SMART Marketing online video training and virtual workshop program takes it to the next level! I have designed it so that you can work through each of the 7 steps and take immediate action between training modules. It is created as if I were facilitating a workshop for you one on one, going through each step with you in workshops (I call them funshops!) and completing worksheets as we progress. I really urge you to find out more by clicking here, AND getting free bonuses just for registering your interest!

Product Features and Benefits, and Customer Needs

My book “SMART Marketing – 7 Steps To More Sales” has been on sale on Amazon and elsewhere for a year now. I have also created a 5 week online training and virtual workshop program called “SMART Marketing Planning”, and to celebrate I’m going to take the next few weeks to talk about aspects of marketing your products and services.

In this first video, I’m talking about your product’s or service’s features and benefits, and your customer’s needs.

This is the key to marketing and is a cornerstone of my SMART Marketing Plan system. Too often we read or see or hear people talking about the features of their products. Features are what your product or service is made of or the way it is designed, while benefits are the way those features benefit the customer.

Remember people don’t buy features – they are interested by benefits, and they only buy if those benefits meet their needs.

I created the SMART Marketing Plan system by synthesising my 35 years of learning and practical experience spent consulting to entrepreneurs and small businesses in the UK, the US, Asia and Australia. Why read hundreds of books and try hundreds of ideas to see if they work when I have done it for you?

I wrote about the SMART Marketing system in my book “SMART Marketing – 7 Easy Steps to More Sales” that is available from Amazon now. The SMART Marketing system is based on taking 7 easy steps to create a strategic and highly focused marketing campaign to hit your target market – rather than a wild tactical shotgun blast of marketing activity in the hope you might interest someone passing by!

The online program I created is:-

  • an online video training and virtual workshop program, so easy to follow and practical;

  • designed to be taken over 5 weeks during which you learn about each step and take the week to take immediate action;

  • set out like a workshop – I stand in front of you and walk you through the workshops and worksheets to create results as if we were talking one on one;

  • with your individual password, available to you forever so you can go back to it at anytime;

  • and very affordable for the long term value that you will get.

Click here to get more details and register your interest – AND get free mini-training freebies in the meantime while you consider your options!

 

The Four P’s of Marketing

Product, Price, Placement, and Promotion – those are the 4 P’s. Get them right, align them properly, and you’re on a marketing winner.

In my book that’s currently available from Amazon called “SMART Marketing – 7 Easy Steps to More Sales” I use each of those 4 P’s in the 7 steps of the easy to follow process.

And, I am so excited to announce, that my new and powerful marketing training course called “SMART Marketing” uses those 7 easy steps to help you create your highly focused marketing campaign so that you can get the highest possible return for your marketing efforts.

In this video I explain what the 4 P’s are, and how you need to align them so that they “push” your prospects along and convert them to buyers.

I hope you enjoyed that explanation about the 4 P’s of marketing.

Now let me share some of my excitement with you!

My new marketing training course is about to launch. It is an online based video training course with plenty of templates and worksheets for you to follow the 7 easy steps of SMART Marketing in order to create your highly focused marketing strategy. I have used my 35 years of learning and day to day experience in helping entrepreneurs and small businesses across 4 continents to synthesise an easy to follow and proven marketing planning system.

I have designed this course:-

  • As a 5 week course so that you can work on the various steps, and take the appropriate time to apply them as you go;
  • As a workshop (I call them funshops!) where I stand in front of you and guide you through the principles and exercises as if we were one on one;
  • To be full of detailed worksheets and exercises to use your knowledge about your business and put it within a system ready to apply; and
  • To be available to you at your own pace, and to keep in your online members’ area forever.

My clients have written testimonials about how the SMART Marketing system has helped them and if you want to find out more, click here.

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