Small Business | Teik Oh

Your Sexiest Customer!

May 17 2016

Ooh! Who’s the sexy one then?

It’s the one that you think is your ideal customer, who also happens to think they like your product or service. That’s right, the sexy customer is also the low hanging fruit in any marketing strategy.

In my book “SMART Marketing – 7 Easy Steps to More Sales” (available from Amazon) I talk about how to identify your real customer (maybe not who you think it is!) and ensure that you prioritise your top messages to them.

I’m also really excited to announce that my brand new, and all-powerful, marketing training course called “SMART Marketing” is about to launch – more about that later.

This video introduces one of the 7 steps that prioritises your target market into the Attractive Customer matrix, so that you can concentrate on the most attractive segments first.

I hope you got value from that video. Did it start you thinking about how you can use the Attractive Customer Matrix to get you some focus in your marketing efforts?

My new course SMART Marketing will drill down into the 7 easy to follow steps to look at identifying your real product, identifying your real customer, matching your resources to customer needs, choosing the most appropriate pricing strategy, deciding your most appropriate marketing activities, and then developing your strategic marketing campaign and implementing it. I designed the course as if it were a workshop (or “funshop” if you will) as if I were coaching you one on one, through each of the 7 steps, wth templates and worksheets that will end up being your strategic marketing plan. Click here to find out more about it!

Or, if you like, download for FREE my report on Features, Benefits and Needs, along with a FREE worksheet for you to work through in order to align your marketing messages to meet customer needs – click here.

If you want to know more about creating strategy and providing leadership, and growing your business, go to teikoh.com

Comment 13

Customers buy because of a need, not a feature

May 10 2016

Hey, I’m really excited!

My brand new video training course called “SMART Marketing” is about to launch – find out more here.

It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.

The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.

In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!

Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!

I hoped you enjoyed the video and that it gave you food for thought!

If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

If you’re not ready, then at least, work more on your product’s or service’s features, benefits and how they meet customer needs. Download a free report here, provided along with a worksheet to move you from describing your product’s features to creating marketing messages that hit your customer’s hot buttons.

And if you want to get more free ideas, systems and processes to create strategy and grow your business, go to teikoh.com

Comment 13

The Sales Funnel

May 03 2016

In my book “SMART Marketing – 7 Easy Steps to More Sales” (available from Amazon) I explain what are sales funnels.

They are a critical tool in understanding the “readiness” of your customers to buy your product or service, and therefore provide you with the ability to choose the right type of marketing messages and marketing activities to suit the stages of their journey from being “interested” to being ready to buy.

I’m about to launch my brand new marketing course “SMART Marketing” and this webcast episode explaining the Sales Funnel provides an outline of the way you can use this tool. Watch the video now.

If you want to know more about this training course which you can do in your own time – and repeat every time you need to, click here for more information.

My training course “SMART Marketing” is a five week video training course on how to create highly focused marketing campaigns to ensure you target your ideal customer.

In fact, it’s more than that – it is presented in workshop (I call then “funshops”!) format, as if I were standing in front of you and leading you through each of the seven easy to follow steps. I am including plenty of worksheets (funsheets!) and templates for you to fill in while we work through the marketing campaign for your business.

If your marketing efforts are providing you with very poor ROI on your marketing spend, if your marketing is unfocused and not strategic, you really need to get this course. Click on this link here to learn more.

Okay, so you might not be ready? How about checking out this free download – a report on how you can get more customers just by making sure you can distinguish and use the features against the benefits provided by your product. Click here to download the free report and “Features, Benefits, Needs” worksheet.

To find out more about our other free information, go to teikoh.com

Comment 13

You gotta love your customers!

Apr 26 2016

You know, you really have to love your customers.

Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.

But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?

Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.

So how do you keep them happy and coming back for more? Read More

Comment 13

Get Your Team Motivated!

Apr 12 2016

Running a business as an entrepreneur – even if you’re a “sole-preneur” – involves working with others at some stage.

You either have to work with employees, or with contractors, VA’s, or others helping you to deliver your product or service and to serve your customer. You need to have them committed to your purpose and principles in order for you to provide the kind of quality and service that you want to provide to your customer. Believe me, if their heart isn’t in it, your customer will “feel” the lack of commitment. It will show in your turnaround times, in the design of your product or service, and in the overall culture in the workplace.

So, if your team seems to lack motivation, what can you do?

Well it starts with you, as the leader. You need to be absolutely clear about your business vision and purpose – the “why” of your being in business.

Then, I believe you can use three actions to motivate your team:-

Align
Build Trust
Be consistent and deliberate.

Watch this video about how to put these actions into place.

Many studies have shown an engaged team out-produces an unengaged team. You need to bring people with you on your exciting journey and all it takes is a few simple, but deliberate and consistent steps.

I’d love to hear from you in the comments on the blog – get over to teikoh.com and post your comments. What have you done to motivate your team? What results have you seen?

If you’re reading and watching this from a post, why don’t you sign up for our weekly free newsletter that will send you plenty of valuable ideas, systems, step by step processes, to help you create strategy, provide leadership and grow your business. Click here to get it now!

Or why not get a free Business Health Checklist? Click here and I will send you the link to download an Entrepreneur’s Business Health Checklist that will assess the 6 Key Result Areas of your business.

Comment 13

Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Small Business

Get FREE weekly ideas to grow your business

Your Sexiest Customer!

Customers buy because of a need, not a feature

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

The Sales Funnel

If you want to know more about this training course which you can do in your own time – and repeat every time you need to, click here for more information.

If your marketing efforts are providing you with very poor ROI on your marketing spend, if your marketing is unfocused and not strategic, you really need to get this course. Click on this link here to learn more.

You gotta love your customers!

Get Your Team Motivated!

Or why not get a free Business Health Checklist? Click here and I will send you the link to download an Entrepreneur’s Business Health Checklist that will assess the 6 Key Result Areas of your business.