You know, you really have to love your customers.
Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.
But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?
Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.
So how do you keep them happy and coming back for more?
If it costs you multiple amounts of time, energy and money to find a new customer, then doesn’t it make sense to keep your best customers really close? According to the 80/20 rule, about 20% of your customers bring you 80% of your income. What you need to do is to make sure that the top 20% of your customers are absolutely loved to death by you.
Watch this video to see how to love your customers to death – not just by providing them with top quality products and services, not just giving them the best buying experience – but actually fostering a great unbreakable relationship with them.
I hope you enjoyed the video!
Remember, it’s the hardest thing to break up with someone you have a relationship with, so grow that relationship with your best customers!
Now the fun starts – I’d love you to get over to the website and post your comments on this article. What ideas do you have to love the top customers to death individually and in groups?
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Oh, one more thing – have you considered all the key issues in your business and made sure you are firing on all cylinders? I have a free Entrepreneur’s Business Health Checklist that assesses the 6 key result areas of any business. You can download by clicking here.