If you try to sell to everyone you will sell to no-one.
This is because your message, in trying to appeal to everyone, appeals to no-one because it is diluted by too many generalities and too many confusing messages.
It is a busy world out there with every business and competitor trying to grab the attention of customers. You need to stand out by appealing directly to your customer’s needs. This means that you need to understand d exactly who is best suited to be your customer – your Ideal Customer.
It’s the one that you think is your ideal customer, who also happens to think they like your product or service. That’s right, the sexy customer is also the low hanging fruit in any marketing strategy.
In my book “SMART Marketing – 7 Easy Steps to More Sales” (available from Amazon) I talk about how to identify your real customer (maybe not who you think it is!) and ensure that you prioritise your top messages to them.
I’m also really excited to announce that my brand new, and all-powerful, marketing training course called “SMART Marketing” is about to launch – more about that later.
This video introduces one of the 7 steps that prioritises your target market into the Attractive Customer matrix, so that you can concentrate on the most attractive segments first.
I hope you got value from that video. Did it start you thinking about how you can use the Attractive Customer Matrix to get you some focus in your marketing efforts?
My brand new video training course called “SMART Marketing” is about to launch – find out more here.
It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.
The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.
In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!
Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!
I hoped you enjoyed the video and that it gave you food for thought!
If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.
No comments yet.
Add your comment