Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.
But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?
Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.
So how do you keep them happy and coming back for more? Read More
Whether you are employed, or you run a small or micro business as an expert; whatever you are an expert in from a specialisation in the law to yoga to marketing to healthy living and eating; there’s no point being an expert unless you are recognised for it.
Let me be clear I’m not just talking about getting a financial reward, although that helps. The reason you became an expert, whether through accumulation of experience or a proactive decision to increase skill, was to help others. You cannot help others unless your expertise is known.
Once you are recognised as an expert in your field, your salary negotiations take on a different slant, your business marketing improves, and the influence you have over people who want to be helped by your expertise increases.
So how do you go from being an expert to being an influencer? Read More
Running a business as an entrepreneur – even if you’re a “sole-preneur” – involves working with others at some stage.
You either have to work with employees, or with contractors, VA’s, or others helping you to deliver your product or service and to serve your customer. You need to have them committed to your purpose and principles in order for you to provide the kind of quality and service that you want to provide to your customer. Believe me, if their heart isn’t in it, your customer will “feel” the lack of commitment. It will show in your turnaround times, in the design of your product or service, and in the overall culture in the workplace.
So, if your team seems to lack motivation, what can you do?
Well it starts with you, as the leader. You need to be absolutely clear about your business vision and purpose – the “why” of your being in business.
Then, I believe you can use three actions to motivate your team:-
Align
Build Trust
Be consistent and deliberate.
Watch this video about how to put these actions into place.
Many studies have shown an engaged team out-produces an unengaged team. You need to bring people with you on your exciting journey and all it takes is a few simple, but deliberate and consistent steps.
I’d love to hear from you in the comments on the blog – get over to teikoh.com and post your comments. What have you done to motivate your team? What results have you seen?
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“I’d like to create a brand that speaks about me.”
“I need someone from Fiverr to design me a brand.”
“I know what I do but I wonder how to turn that into a brand?”
You’ve probably heard similar remarks. “Your brand” is talked a lot about these days, especially in a world where online commerce and the micro not-location-specific online business is gaining such momentum. But what is your “brand”?
Let me say right up that your brand is not your logo. Coca-Cola is not about the logo or even the shape of the bottle. It includes all you feel when you think about Coke – fun, young, outdoors. Apple is not about the backlit macintosh apple with a bite out of it, it is all that it entails – design quality, Steve Jobs, the whole ecosphere of physical and software design surrounding tech. Read More
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