Ultimately, marketing is all about filling the sales funnel. In my 7 step focused marketing plan program called SMART Marketing, I take you through the 7 steps to create your marketing plan – so that you can focus on getting the right people into the funnel, and then serving them the most appropriate messages to move them down the funnel from being leads, to being customers.
But what is the sales funnel, really?
All marketing is about segmenting your target market – drilling down on the segments that would be most suited and attracted to your product or service. Marketing to the masses is no more than hoping for the best.
This week I’m providing you with a mini training session on how to segment your target market, and then tailor your marketing campaign solely at a specific market to ensure you have their attention.
This week’s mini-training also makes available a worksheet from one of the workshops (or what I like to call “fun-shops”!) in SMART Marketing. Get the worksheet here and then watch the video.
This blog post is entitled, “3 Secrets of Entrepreneurship”.
Really? Only three?
Well, yes! These are the top three things you must get right if you want to be a successful entrepreneur. They are the three key strategic issues because everything else comes and cascades from these three secrets. All the work you have to do is to ensure you get these three secrets right. I don’t care what kind of a business you own and operate, whether it sells products or services, whether it’s lifestyle or technical, whether it caters to men or women, whether it’s online or bricks and mortar, whether you’re a solopreneur or you do or intend to hire a huge team.
You have to get these three things right.
This week I’m giving you a free mini-training session on how to choose your most appropriate marketing activities.
Many people think of “advertising” when they think of marketing. But advertising is not the only marketing activity. In fact, in many cases, advertising could be highly inappropriate as a marketing activity in a campaign.
Take for example the case of a professional or consultant. In their case, they find most of their new clients through referrals – previous clients telling friends who to go to. In their type of business, new clients don’t read an ad and say “wow, just the person I’m looking for,” they worry about how the consultant will work with them, whether they have the background and experience. They listen to people they know who have been helped by the consultant. A professional or consultant who chooses advertising of their services will not get value for money.
Sure, advertising has its place – even for the professional or consultant. They could use advertisements in social media to attract people who want to learn about a “how-to” and so gain a lead. But this isn’t advertising their services, it’s letting people get a taste of what the relationship would entail.
This mini-training is about how to choose your most appropriate marketing activities within your marketing campaign.
In my career spanning 30 years consulting to small business owners all over the world, I have had the privilege of working with the most successful entrepreneurs. This has allowed me to distil the changes to mind-set that I believe are required to become a highly successful entrepreneur.
This is the third of a 5 part series on the personal changes you need to make to become a highly successful entrepreneur.
The first change is moving from being an expert to leveraging your experience, and the second change is moving from being a master of apprentices to being a coach of a team of masters. If you missed these go to my website at https://teikoh.com and watch the videos on those two changes that you need to become a highly successful entrepreneur.
Don’t miss the fourth and fifth changes to your mind-set that you need to make to become a highly successful entrepreneur. Subscribe to my blog and get parts 4 and 5 sent directly to your inbox by clicking here – https://teikoh.mykajabi.com/p/join-in – and then you won’t miss the free download that comes with part 5 on successful entrepreneurs.
Now, what’s the third change you need to make to become a highly successful entrepreneur?
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Thank you! I'm glad you found it useful. The sales funnel works for any industry, any business, of any size.…