Ultimately, marketing is all about filling the sales funnel. In my 7 step focused marketing plan program called SMART Marketing, I take you through the 7 steps to create your marketing plan – so that you can focus on getting the right people into the funnel, and then serving them the most appropriate messages to move them down the funnel from being leads, to being customers.
But what is the sales funnel, really?
You can download my free report on the sales funnel here.
Watch this video first and then I’ll go through the steps of each part of the funnel.
Here’s a picture of the sales funnel:
It depicts the journey that you hope your customers take from being part of the target market, to finally converting into customers.
At the top part of the funnel are potential customers you would like to have – your target market. Marketing is about making these people aware of your product and how you stand out so that they move down and become leads. Here, you can reach out to them – those in your target market who have identified themselves.
You then need to reach out to them, nurture them and give them value so that they trust you and see credibility in your product and they become warm leads. At this stage you can qualify them – have that sales conversation so that you can present them with the question – do you want to buy?
Ultimately you hope to convert them into customers by making the sale.
Marketing through the sales funnel is exactly what targeted marketing is about – hence my online video training and workshop program called SMART Marketing which you can learn about here,
If you are interested in focusing all your marketing efforts on those potential leads who are low hanging fruit, get over to my website and find out about the SMART Marketing Program.