Marketing | Teik Oh

Are you marketing to your customers’ needs – not yours?

Jul 03 2018

In small business marketing campaigns, I often find that the business talks about them and what their product is all about.

Think about it – whether it’s an advertisement or a brochure, or on their website, the messages are:

“This is how long we’ve been in business”

“This is what we do”

“This is what our product is made of”

But let me ask you – do those messages interest you? More often than not – unless you have already made up your mind you want to buy what they are selling and you are in the stage of researching who to buy it from – those messages don’t interest you.

How much better would it be if they spoke about you?

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Can You Spin Your Elevator Speech?

Jun 26 2018

We all know what is an elevator speech, right?

In fact, if you go to teikoh.com and scroll through the blog archives you’ll see that I’ve even made a video showing you how to structure your elevator speech and how to say it.

The premise is simple, you’re in an elevator with a prospect and in the two minutes you are in there for the ride, you need to be able to quickly introduce yourself, explain what you do, and entice him with what you could do for them. The idea is that in your elevator speech you pack enough of your unique selling proposition to be able to make them sit up and ask you for your business card.

But really, how’s that working out for you?

The averages say that about 20% of the people you are able to say an elevator speech to, actually show an interest and of these maybe 20% do actually follow up.

So, your elevator speech itself has to be quite unique – to make them really go: “Huh? Tell me more!”

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7 Steps To Get More Customers

May 22 2018

If you want to grow your business, you want more sales.

You can increase your sales in one of three ways. You can either: –

Get more customers;
Increase your prices; or
Get your customers to buy more from you.

Whichever way works for you, you need a concerted marketing effort – you need to know what customers want your product and how to reach them, you need to know how price affects their buying decisions, and you need to know how to move them along a cycle so that they buy more and more. To do this, you need to make sure everything works in concert – how do you do this? Read More

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What’s In A Marketing Plan?

May 01 2018

I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”

So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.

And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More

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Why You Need A Marketing Plan

Feb 13 2018

I can’t believe it!

In over 30 years’ of consulting to small businesses on their growth strategies, I have worked in the UK, the US, Asia and Australia, and while the largest majority of small business owners understand the need to plan and budget, and even gradually realise the value of systems and organisational structures, most of them still question the need for a marketing plan.

It doesn’t matter where they are – I think deep down inside they just think that marketing is something that “happens” when they start their business. They have something good to sell. They believe in the vision and values of their business. Build it and they will come – and if they don’t come as quickly, ok, we’ll market….we’ll advertise!

Sorry people – advertising is not marketing.

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Marketing

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Are you marketing to your customers’ needs – not yours?

Can You Spin Your Elevator Speech?

7 Steps To Get More Customers

What’s In A Marketing Plan?

Why You Need A Marketing Plan