However, what is possible is to secure your business as much as is possible by following a series of simple and common sense business strategies. These strategies are no different from strategies you should employ under normal circumstances, but which application is much more acute in today’s economic climate, and with a different emphasis required. Sadly when times are good, businesses allow themselves to get “fat” and some of these every-day disciplines are allowed to slacken.
The strategies can be grouped into defensive and offensive strategies. As you look at your business performance it is likely that you will find profit performance heading south, and with the economy looking the way it is, it is difficult not to panic and begin to tighten all the hatches. However you can tighten too much, to the extent that your business finds it difficult to operate normally. Hence, while it is natural to concentrate on the defensive strategies such as cutting costs, it is important to keep in mind the offensive strategies – those that your business should take to ensure that you are the one in your industry that keeps selling when others are closing down. Read More