I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”
So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.
And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More