Are you marketing to your customers’ needs – not yours?
In small business marketing campaigns, I often find that the business talks about them and what their product is all about.
Think about it – whether it’s an advertisement or a brochure, or on their website, the messages are:
“This is how long we’ve been in business”
“This is what we do”
“This is what our product is made of”
But let me ask you – do those messages interest you? More often than not – unless you have already made up your mind you want to buy what they are selling and you are in the stage of researching who to buy it from – those messages don’t interest you.
How much better would it be if they spoke about you?
No comments yet.
Add your comment