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Archive - 03/07/2018

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Are you marketing to your customers’ needs – not yours?

Are you marketing to your customers’ needs – not yours?

In small business marketing campaigns, I often find that the business talks about them and what their product is all about.

Think about it – whether it’s an advertisement or a brochure, or on their website, the messages are:

“This is how long we’ve been in business”

“This is what we do”

“This is what our product is made of”

But let me ask you – do those messages interest you? More often than not – unless you have already made up your mind you want to buy what they are selling and you are in the stage of researching who to buy it from – those messages don’t interest you.

How much better would it be if they spoke about you?

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