People buy from us because they know us, they like us, and they trust us.
Think of it from your customers’ point of view – would you buy from a business that you have been to before and got reliable service? Or would you buy from a business you don’t know? Would you buy from a business you know but don’t like, or would you buy from a business that you do like? And finally, even if you know them, and kind of like them, would you buy from a business that you did not trust would provide you with the best that they could?
This is the immutable truth of marketing – people buy from people they know, like and trust.
So, in marketing, we do everything we can to show people that they can trust us – our advertising is open and transparent, we shape our corporate culture so that our word is our bond, we explain terms and conditions, we deliver what we promise. We also do as much as we can to get people to know us – we provide clear websites and send out brochures, we advertise in the circles our markets meet, we have recognisable logos.
But how do we get people to like us? Read More