2018 | Teik Oh

7 Steps To Get More Customers

May 22 2018

If you want to grow your business, you want more sales.

You can increase your sales in one of three ways. You can either: –

Get more customers;
Increase your prices; or
Get your customers to buy more from you.

Whichever way works for you, you need a concerted marketing effort – you need to know what customers want your product and how to reach them, you need to know how price affects their buying decisions, and you need to know how to move them along a cycle so that they buy more and more. To do this, you need to make sure everything works in concert – how do you do this? Read More

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How To Write Effective Emails

May 15 2018

My business relies heavily on communication, especially, over distance to clients spread across the country relying on email.

I know more than anyone else what an effective tool email could be – as well as the dangers of poorly written, overused, email communications.

So, how do you write effective emails? How do you make sure your message is properly conveyed and is concise and understandable? Read More

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The SWOT Analysis

May 08 2018

The SWOT Analysis is an extremely useful management tool.

The acronym stands for Strengths, Weaknesses, Opportunities, and Threats.

The tool is explained as one of 55 useful management tools in my book “55 Really Useful Management Tools” available from Amazon.

You can use the SWOT Analysis during planning exercises in order to understand where your business or one part of your business is at the current time. You can use the SWOT Analysis to review a process or procedure to see whether it can be improved. You can even use the tool to review the performance of a team member or team itself. It has multiple uses as an analytical tool.

But what is it? And how do you use it? Read More

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What’s In A Marketing Plan?

May 01 2018

I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”

So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.

And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More

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Make Your Vision Day-To-Day Reality

Apr 24 2018

In the last few weeks, my blog posts have been about ways to create an “independence” in your business so that you don’t have to make every decision.

The whole philosophy is about creating established rules, structures and procedures in your business – in other words systemising your business – so that everyone knows the main goal you are all working for, and can therefore make decisions based on attaining that main goal. Put into positions where they know exactly what the purpose of their position is, and through a series of policies and procedures knowing exactly what to do and how to do it, they can be effective in making their own decisions while you have the comfort of knowing that they won’t blow up the business.

It’s all about clarity in the systems.

But people have still written to me to ask, how does this make people behave “like you would.”

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Archive - 2018

Get FREE weekly ideas to grow your business

7 Steps To Get More Customers

How To Write Effective Emails

The SWOT Analysis

What’s In A Marketing Plan?

Make Your Vision Day-To-Day Reality