Tag - Marketing

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Customers buy because of a need, not a feature
The Sales Funnel
You gotta love your customers!
From Expertise to Influencer

Customers buy because of a need, not a feature

Hey, I’m really excited!

My brand new video training course called “SMART Marketing” is about to launch – find out more here.

It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.

The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.

In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!

Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!

I hoped you enjoyed the video and that it gave you food for thought!

If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

If you’re not ready, then at least, work more on your product’s or service’s features, benefits and how they meet customer needs. Download a free report here, provided along with a worksheet to move you from describing your product’s features to creating marketing messages that hit your customer’s hot buttons.

And if you want to get more free ideas, systems and processes to create strategy and grow your business, go to teikoh.com

The Sales Funnel

In my book “SMART Marketing – 7 Easy Steps to More Sales” (available from Amazon) I explain what are sales funnels.

They are a critical tool in understanding the “readiness” of your customers to buy your product or service, and therefore provide you with the ability to choose the right type of marketing messages and marketing activities to suit the stages of their journey from being “interested” to being ready to buy.

I’m about to launch my brand new marketing course “SMART Marketing” and this webcast episode explaining the Sales Funnel provides an outline of the way you can use this tool. Watch the video now.

If you want to know more about this training course which you can do in your own time – and repeat every time you need to, click here for more information.

My training course “SMART Marketing” is a five week video training course on how to create highly focused marketing campaigns to ensure you target your ideal customer.

In fact, it’s more than that – it is presented in workshop (I call then “funshops”!) format, as if I were standing in front of you and leading you through each of the seven easy to follow steps. I am including plenty of worksheets (funsheets!) and templates for you to fill in while we work through the marketing campaign for your business.

If your marketing efforts are providing you with very poor ROI on your marketing spend, if your marketing is unfocused and not strategic, you really need to get this course. Click on this link here to learn more.

Okay, so you might not be ready? How about checking out this free download – a report on how you can get more customers just by making sure you can distinguish and use the features against the benefits provided by your product. Click here to download the free report and “Features, Benefits, Needs” worksheet.

To find out more about our other free information, go to teikoh.com


You gotta love your customers!

You know, you really have to love your customers.

Customers are the heart and soul of a business because they inspire you to serve better, they make your business dream a reality because they wish to be served by you, and if you treat them right, they are going to be alongside you for ever.

But you know what, you have to serve all your customers, but what about your best customers who regularly buy from you, or spend the most with you, or are loyal and have been with you for years?

Have you ever considered how much time, energy, and money it costs you to find a new customer? Try to work it out and I think you will find that on average it takes you 3 to 5 times more to find a new customer than to keep an existing one.

So how do you keep them happy and coming back for more? Read More

From Expertise to Influencer

Whether you are employed, or you run a small or micro business as an expert; whatever you are an expert in from a specialisation in the law to yoga to marketing to healthy living and eating; there’s no point being an expert unless you are recognised for it.

Let me be clear I’m not just talking about getting a financial reward, although that helps. The reason you became an expert, whether through accumulation of experience or a proactive decision to increase skill, was to help others. You cannot help others unless your expertise is known.

Once you are recognised as an expert in your field, your salary negotiations take on a different slant, your business marketing improves, and the influence you have over people who want to be helped by your expertise increases.

So how do you go from being an expert to being an influencer? Read More

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