Whether you are employed, or you run a small or micro business as an expert; whatever you are an expert in from a specialisation in the law to yoga to marketing to healthy living and eating; there’s no point being an expert unless you are recognised for it.
Let me be clear I’m not just talking about getting a financial reward, although that helps. The reason you became an expert, whether through accumulation of experience or a proactive decision to increase skill, was to help others. You cannot help others unless your expertise is known.
Once you are recognised as an expert in your field, your salary negotiations take on a different slant, your business marketing improves, and the influence you have over people who want to be helped by your expertise increases.
So how do you go from being an expert to being an influencer? Read More