I’m going to ask you to put yourself in your customer’s shoes.
It doesn’t matter what you are selling, whether it is a service or a physical product. Whether you are selling it from a shop or office, or online. I want you to forget what you know about what you are selling and look at it from your customer’s eyes.
What do they see?
As you know, Teik Oh Dot Com offers an online workshop program called SMART Marketing to help busy small business owners write their focused marketing plan . It is based on my book of the same name available from Amazon.
You will also have read and seen my blog posts and YouTube videos on the 7 easy steps to follow to write your focused and actionable marketing plan to grow your sales, and you may even have subscribed to my freebies on winning more customers using the SMART Marketing Plan techniques (if you haven’t you can get them here for free). Teik Oh Dot Com is all about giving small business owners practical and useful tools to improve their businesses and build success.
One of my subscribers who read these posts suggested that I write about some examples of how people used the SMART Marketing Plan formula to increase their sales.
What a great idea! I’m calling you out, Richard!
So here are some marketing plan success stories to inspire you.
If you try to sell to everyone you will sell to no-one.
This is because your message, in trying to appeal to everyone, appeals to no-one because it is diluted by too many generalities and too many confusing messages.
It is a busy world out there with every business and competitor trying to grab the attention of customers. You need to stand out by appealing directly to your customer’s needs. This means that you need to understand d exactly who is best suited to be your customer – your Ideal Customer.
In business, either you engage in marketing or your business dies.
Marketing isn’t just running a few ads or waiting for referrals. Proper, focused marketing grows sales.
Proper focused marketing is about ensuring that the people you want as customers get to hear what you are offering them and why it is perfect for their needs, regularly, consistently and on purpose, driving them from a state of interest to a state of readiness to buy.
What if I were to tell you that you can take 7 easy steps to prepare a targeted marketing campaign that will identify your best customers, craft the right messages they want to hear, within marketing activities designed to drive them down the sales funnel?
I have designed an online training course – in the form of a real-time workshop – about how to prepare a Marketing Plan for your business.
I created that course because I’m really passionate about showing small business owners how easy it is to professionally market your business in accordance with an actionable plan that they can write themselves.
In my 35 plus years of experience working with small businesses, I have found that less than 10% have a Marketing Plan. Yet, of those that do, well over 75% have met their marketing objectives and growth targets.
If you don’t have a marketing plan, I know what’s stopping you.
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