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Category - Business Planning

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1
Make Your Vision Come Alive
2
You want to start a new business – but are you ready?
3
The SWOT Analysis
4
What’s In A Marketing Plan?
5
Mini-Training One Day Business Plan Part 2

Make Your Vision Come Alive

I’ll bet that when you started your business you didn’t just decide to start it because you “wanted to make money”. Even if you didn’t formally work on it or you may not even have been conscious of it, I’ll bet that when you started your business you had an idea of what you wanted to achieve at the end of the day.

You might have called it your dream or your goal, or perhaps your vision, but I’m sure that deep down inside you had a very clear picture of what you and your business would be like at the end of the day. You “saw” yourself serving your customers, helping them and giving them solutions, you “felt” the pride and the achievement you would put into the business, and I think you would have smiled when you thought of how you would feel and the lifestyle it would give you.

Am I right?

That feeling and that idea are what I call your business vision. How can you harness those deep down desires into making your business successful?

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You want to start a new business – but are you ready?

In over 30 years of working with small business owners all over the world, I have helped many people start their own business.

There is a process that you take – a formula that if you followed in precisely the same way, you will find a pain-free way of starting your own business and growing from there.

However, what many people don’t realise until they work with me, is that the first part of that process, the first ingredient in cooking this new business – is you!

Are you ready?

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The SWOT Analysis

The SWOT Analysis is an extremely useful management tool.

The acronym stands for Strengths, Weaknesses, Opportunities, and Threats.

The tool is explained as one of 55 useful management tools in my book “55 Really Useful Management Tools” available from Amazon.

You can use the SWOT Analysis during planning exercises in order to understand where your business or one part of your business is at the current time. You can use the SWOT Analysis to review a process or procedure to see whether it can be improved. You can even use the tool to review the performance of a team member or team itself. It has multiple uses as an analytical tool.

But what is it? And how do you use it? Read More

What’s In A Marketing Plan?

I quote this old adage all the time: “Businesses don’t plan to fail; they fail to plan.”

So I hope that as you read this, you have been influenced by me yammering on about how you really need to have some planning in your business and have – at least – prepared and are implementing a business plan! Some people have even written to me to tell me that they have even prepared a long-term strategic plan to help them grow.

And yet, most of the time, the small business owners I speak to have not prepared a marketing plan. They don’t really know what a marketing plan will do for them, and what it might contain. Read More

Mini-Training One Day Business Plan Part 2

This is Part 2 of the free mini-training I am giving you on the One Day Business Plan.

You haven’t watched Part 1? What are you doing?

Get over to teikoh.com right now, watch the video and download the free worksheet and start on the first 2 steps before you read and watch on!

Last week in Part 1 – using the example of a restaurant –  I introduced to you the process of starting your business plan from the description of the vision, and then breaking it down into what it means in 6 key characteristics of your vision:

  1. Markets and customers;
  2. Products and services;
  3. Processes and operations;
  4. People and teams;
  5. Infrastructure and equipment; and
  6. Finance and profits.

This week, I will take you through analysing the “goals” you described last week and working out how to get there by formulating strategies and action plans.

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