Marketing Plan | Teik Oh

Why You Need A Marketing Plan

Aug 16 2016

I’m really excited about the SMART Marketing Plan program I’m launching here.

In the series of videos I’m releasing over these weeks I’m dealing with different aspects of my SMART Marketing Plan system.

This week I’m going to talk to you about why you need a marketing plan. Without one, all you are doing is stabbing in the dark – you are going tactical firing off wide shotgun blasts and hoping to hit something. A Marketing Plan gives you focus so that you strategically create a campaign to target only your ideal customers, and entice them with messages appropriate to whether they are ready to buy, or just interested.

In this video, learn about focusing on what you sell, focusing on who you want to sell to, and considering the right marketing messages for your marketing activities.

The SMART Marketing online video training and virtual workshop program is based on the SMART Marketing system that I created by synthesising all the learning and practical experience I gained from 35 years of consulting to entrepreneurs and small businesses all over the world. I have used it, hundreds of my clients have used it over the years, to great effect. I have written a book about the system called “SMART Marketing – 7 Easy Steps for More Sales” available from Amazon, and it is based on 7 easy steps that anyone can follow.

The SMART Marketing online video training and virtual workshop program takes it to the next level! I have designed it so that you can work through each of the 7 steps and take immediate action between training modules. It is created as if I were facilitating a workshop for you one on one, going through each step with you in workshops (I call them funshops!) and completing worksheets as we progress. I really urge you to find out more by clicking here, AND getting free bonuses just for registering your interest!

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Product Features and Benefits, and Customer Needs

Aug 09 2016

My book “SMART Marketing – 7 Steps To More Sales” has been on sale on Amazon and elsewhere for a year now. I have also created a 5 week online training and virtual workshop program called “SMART Marketing Planning”, and to celebrate I’m going to take the next few weeks to talk about aspects of marketing your products and services.

In this first video, I’m talking about your product’s or service’s features and benefits, and your customer’s needs.

This is the key to marketing and is a cornerstone of my SMART Marketing Plan system. Too often we read or see or hear people talking about the features of their products. Features are what your product or service is made of or the way it is designed, while benefits are the way those features benefit the customer.

Remember people don’t buy features – they are interested by benefits, and they only buy if those benefits meet their needs.

I created the SMART Marketing Plan system by synthesising my 35 years of learning and practical experience spent consulting to entrepreneurs and small businesses in the UK, the US, Asia and Australia. Why read hundreds of books and try hundreds of ideas to see if they work when I have done it for you?

I wrote about the SMART Marketing system in my book “SMART Marketing – 7 Easy Steps to More Sales” that is available from Amazon now. The SMART Marketing system is based on taking 7 easy steps to create a strategic and highly focused marketing campaign to hit your target market – rather than a wild tactical shotgun blast of marketing activity in the hope you might interest someone passing by!

The online program I created is:-

an online video training and virtual workshop program, so easy to follow and practical;
designed to be taken over 5 weeks during which you learn about each step and take the week to take immediate action;
set out like a workshop – I stand in front of you and walk you through the workshops and worksheets to create results as if we were talking one on one;
with your individual password, available to you forever so you can go back to it at anytime;
and very affordable for the long term value that you will get.

Click here to get more details and register your interest – AND get free mini-training freebies in the meantime while you consider your options!

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The Four P’s of Marketing

May 24 2016

Product, Price, Placement, and Promotion – those are the 4 P’s. Get them right, align them properly, and you’re on a marketing winner.

In my book that’s currently available from Amazon called “SMART Marketing – 7 Easy Steps to More Sales” I use each of those 4 P’s in the 7 steps of the easy to follow process.

And, I am so excited to announce, that my new and powerful marketing training course called “SMART Marketing” uses those 7 easy steps to help you create your highly focused marketing campaign so that you can get the highest possible return for your marketing efforts.

In this video I explain what the 4 P’s are, and how you need to align them so that they “push” your prospects along and convert them to buyers.

I hope you enjoyed that explanation about the 4 P’s of marketing.

Now let me share some of my excitement with you!

My new marketing training course is about to launch. It is an online based video training course with plenty of templates and worksheets for you to follow the 7 easy steps of SMART Marketing in order to create your highly focused marketing strategy. I have used my 35 years of learning and day to day experience in helping entrepreneurs and small businesses across 4 continents to synthesise an easy to follow and proven marketing planning system.

I have designed this course:-

As a 5 week course so that you can work on the various steps, and take the appropriate time to apply them as you go;
As a workshop (I call them funshops!) where I stand in front of you and guide you through the principles and exercises as if we were one on one;
To be full of detailed worksheets and exercises to use your knowledge about your business and put it within a system ready to apply; and
To be available to you at your own pace, and to keep in your online members’ area forever.

My clients have written testimonials about how the SMART Marketing system has helped them and if you want to find out more, click here.

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Your Sexiest Customer!

May 17 2016

Ooh! Who’s the sexy one then?

It’s the one that you think is your ideal customer, who also happens to think they like your product or service. That’s right, the sexy customer is also the low hanging fruit in any marketing strategy.

In my book “SMART Marketing – 7 Easy Steps to More Sales” (available from Amazon) I talk about how to identify your real customer (maybe not who you think it is!) and ensure that you prioritise your top messages to them.

I’m also really excited to announce that my brand new, and all-powerful, marketing training course called “SMART Marketing” is about to launch – more about that later.

This video introduces one of the 7 steps that prioritises your target market into the Attractive Customer matrix, so that you can concentrate on the most attractive segments first.

I hope you got value from that video. Did it start you thinking about how you can use the Attractive Customer Matrix to get you some focus in your marketing efforts?

My new course SMART Marketing will drill down into the 7 easy to follow steps to look at identifying your real product, identifying your real customer, matching your resources to customer needs, choosing the most appropriate pricing strategy, deciding your most appropriate marketing activities, and then developing your strategic marketing campaign and implementing it. I designed the course as if it were a workshop (or “funshop” if you will) as if I were coaching you one on one, through each of the 7 steps, wth templates and worksheets that will end up being your strategic marketing plan. Click here to find out more about it!

Or, if you like, download for FREE my report on Features, Benefits and Needs, along with a FREE worksheet for you to work through in order to align your marketing messages to meet customer needs – click here.

If you want to know more about creating strategy and providing leadership, and growing your business, go to teikoh.com

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Customers buy because of a need, not a feature

May 10 2016

Hey, I’m really excited!

My brand new video training course called “SMART Marketing” is about to launch – find out more here.

It’s based on my book “SMART Marketing – 7 Easy Steps to More Sales” available from Amazon.

The SMART Marketing system is a simple step by step process I put together to create your strategic marketing campaign. How did I do this? I used my 35 years of academic learning, and synthesised it with my 35 years of practical experience consulting to entrepreneurs and small businesses one to one across 4 continents to create a system that works. Learn more about it by clicking here.

In this week’s video, I discuss the reason why customers buy something – and it’s not obvious!

Let me ask you this – if I buy a power drill, did I buy it because I needed a power drill? Well, the answer is no! The reason I bought a power drill? Well, watch the video!

I hoped you enjoyed the video and that it gave you food for thought!

If it did and you really want to drill down into the SMART Marketing system, click below to learn more about my new training course. I designed this course in a workshop format – as if I were standing in front of you doing a one to one workshop on your business. I take you through each of the 7 steps, provide you with an MBA understanding of the subject without the high-brow language, coach you in completing the worksheets and templates, and guide you to create a strategic marketing campaign that is highly focused on your ideal customer – your target market.

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.

If you’re not ready, then at least, work more on your product’s or service’s features, benefits and how they meet customer needs. Download a free report here, provided along with a worksheet to move you from describing your product’s features to creating marketing messages that hit your customer’s hot buttons.

And if you want to get more free ideas, systems and processes to create strategy and grow your business, go to teikoh.com

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

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Why You Need A Marketing Plan

Product Features and Benefits, and Customer Needs

The online program I created is:-

an online video training and virtual workshop program, so easy to follow and practical;

designed to be taken over 5 weeks during which you learn about each step and take the week to take immediate action;

set out like a workshop – I stand in front of you and walk you through the workshops and worksheets to create results as if we were talking one on one;

with your individual password, available to you forever so you can go back to it at anytime;

and very affordable for the long term value that you will get.

Click here to get more details and register your interest – AND get free mini-training freebies in the meantime while you consider your options!

The Four P’s of Marketing

My clients have written testimonials about how the SMART Marketing system has helped them and if you want to find out more, click here.

Your Sexiest Customer!

Customers buy because of a need, not a feature

Click on this to learn more about this incredibly powerful marketing planning system that you can implement immediately in your business.