Brand Leadership | Teik Oh

SMART Marketing – 7 Easy Steps to More Sales – Part 2

Feb 09 2016

Did you catch last week’s video training on Part 1 of how to use the SMART Marketing planning system? If not, get on to it here and catch up!

If you did, welcome back.

This week’s video training continues with steps 4 to 7 of the SMART Marketing system.

This week, we go through how to use your selling price as a factor in your marketing, how to identify the most appropriate marketing activities (not just advertising!) and prepare a targeted campaign, how to prepare action plans to carry out your strategies, and finally how to put it all together and make sure you follow through.

This is a 15 minute training video so I won’t take up too much of your time here – just watch it!

There you have it – if you want to know more, my book “SMART Marketing – 7 Easy Steps to More Sales” is available from Amazon if you click here. The book takes you through the 7 easy steps in a narrative form, and is packed full of detail how a real-life application takes place. It is accompanied by The SMART Marketing Workbook, available from Amazon also here, which gives you all the forms, questionnaires and templates you need to put the SMART Marketing system into place. The Workbook is laid out in 7 “workshops” for you and your team to participate just as if I were in the room guiding you all the way.

Now next week, I’m going to talk about what happens in a one-to-one engagement with someone. Despite the best marketing strategies, at some stage you have to go face to face and talk about your product, so I talk about a sure-fire way to do it and capture their attention.

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Be Responsive to Your Customers

Jan 12 2016

You’ve heard of the old adage “the customer is always right.”

Well, not always, or at least, not literally, but that’s the subject of another tale which I will tell you about later – how to tell them they are wrong, and still keep them as a customer.

However what the old adage does highlight is how important it is to listen to your customers so that you are on top of all kinds of feedback – good and bad – and be ready to respond.

Really great businesses have really great customer responsiveness. They know what their customers want and provide it to them, they understand customer frustration and provide solutions quickly.

Is your business responsive to your customers? Read More

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From Goals to Objectives to Strategies

Jan 05 2016

Well it’s the start of a new year!

I hope you have had a refreshing break, recharged your batteries, and are ready to come afresh to building the business of your dreams!

It’s a great opportunity, in this season of New Year’s resolutions, to review your goals and make some plans for the coming year. Here’s a quick four-step approach to put together a no nonsense “business plan” for 2016 simply using a series of questions to focus your thinking. Read More

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Creating a Resilient Climate in your Business

Dec 29 2015

Two weeks ago, in the first part of this two-part series of articles on creating a resilient business, I wrote about the characteristics of a resilient organisation.

I identified that your business needs to display the three characteristics of:-

Facing down reality;
Having a strong purpose;
Empowering innovation;

and identified a fourth characteristic, which was good leadership.

In this week’s article, Part 2, I want to deal with how to create a resilient climate in your business. Read More

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How to Create a Resilient Business

Dec 15 2015

Whether you are about to start a new business or running an established one, whether you are looking to expand your business or consolidate or even deal with some contraction, whether your business is micro, small, medium or large, whether you hire 100 people or none, at some stage you will want to ensure that your business is resilient.

Resilient from what?

You know, it almost doesn’t matter.

You might want to create a resilience in your business that will shelter you from national or international economic woes; you might want your business to be resilient against loss of key personnel; you might simply want your business to carry on undiminished forever.

Many entrepreneurs start a business by investing themselves, along with their money, into the business because their business is an extension of themselves – and do you not want to be resilient yourself? More than skills, experience or training, a person’s level of resilience will determine if they fail or succeed. Intuitively you know this is true whether you are playing a sport or building a business empire.

In this two part series of articles I will deal with how to create a resilient business. This first part is on identifying the characteristics of a resilient organisation. Part two will be about creating a cultural climate for organisational resilience.

So before we start to create the climate in which your business can become resilient, let’s first identify the characteristics of a resilient organisation. Read More

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Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Brand Leadership

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SMART Marketing – 7 Easy Steps to More Sales – Part 2

Be Responsive to Your Customers

From Goals to Objectives to Strategies

Creating a Resilient Climate in your Business

How to Create a Resilient Business