Brand Leadership | Teik Oh

SMART Marketing available on Amazon!

Dec 09 2015

Hey, I thought I’d just let you know that my books, SMART Marketing, and The SMART Marketing Workbook, are available on Amazon.

The publishers have let me know that overall, sales have gone over 1,000!

If you haven’t got it yet, get over to Amazon and get yourself a copy of both books, they will revolutionise how you market your small business.

SMART Marketing is written as a novella, a story of how a husband & wife small business discovered that they could develop their own marketing plan and focused marketing strategies by following 7 simple steps.

Business is highly competitive these days, whether you sell on the web or in a bricks and mortar store. You need an edge. You need to specifically target those customers who are set up to buy from you, who (unknown to themselves) already need your product.

The SMART Marketing methodology has been compiled from my 35 years in advising small businesses how to cut through the garbage and get to the centre of the message and grow their sales. This is experience married to practical methodology that cannot fail!

What’s in it for YOU? You will learn how, in 7 easy to follow steps, you too can transform the sales and marketing of your business. You will see how to understand the benefits of your products that the customers want, you will see which customers you are wasting your time on and which customers you need to target for easily achievable sales. You will learn how to prioritise your marketing activities so that you get the BIGGEST bang for your buck.

All my clients have benefitted from this methodology – why don’t you?

You can buy it now by clicking on this link to get you over to Amazon:-
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Once you have read SMART Marketing, you can start straight away and follow the step by step methodology detailed in the book. However, if you want guidance on how to implement each phase towards getting more focused marketing and attracting the right customer already set up to buy, get The SMART Marketing Workbook, which lays out the methodology in step by step workshop format. It’s as if I were in front of you facilitating each and every question. The Workbook is complete with templates that start by capturing your product information, and then funnel it through a series of filters to arrive at your focused marketing strategies and action plans.

Click here to go to Amazon and buy your copy now!
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If you enjoyed the books, I ask you to leave a review on Amazon! Help me spread the word about how easy it is to set up your own business for sales growth and business success!

Comment 13

What’s your competition?

Nov 17 2015

If you are in business, you have to face competition.

There is no avoiding it. Your competition is the barrier to your growth.

It may not be a significant barrier, perhaps your competition is weak and doesn’t take too many of your potential customers away. Or it might be a big barrier and you have to compete every day for that new customer or to keep your existing customer.

Either way, I bet you are fighting your competition the wrong way.

Yup, I said it – it’s more than likely that what you are doing to win against the competition isn’t helping much!

Why? Because when most of us think about competing, we think about being better than them. If you were an athlete you’d try to be stronger or faster. In business, you try to be cheaper, or give a better service, or send out a more attractive message in your advertising.

All that we are trained to do is to beef up what we do.

However competition is not about a better product or better advertising. Competition is about who or what is influencing your customer. Read More

Comment 13

Are you stapled to one spot?

Nov 10 2015

Status quo is the enemy of business growth. In order to grow your business, you need to innovate and improve continuously.

However sometimes, you can get stapled into one spot or stuck in a rut.

Whether you are stuck because of some outside influence like the economy, or let’s face it, sometimes because of an internal influence like you get tired, you do need to recognise when you are in that predicament and shake it off.

If you want to grow your business you need to continuously improve your processes, you need to find new niches that you can service, you need to update your products and services to meet the current day’s needs. Innovation isn’t all about inventing Back To The Future’s hoverboard. Innovation is about improving the current product, service or process just by a fraction so that you are always moving forward; until all these small improvements end up as the hoverboard.

When you are stuck in a rut, I have a great Three Step Process to Innovate. Read More

Comment 13

Beat Competition with a Niche!

Oct 13 2015

It’s been bad before but it’s got worse!

What am I talking about? Competition, that’s what!

Once upon a time, all you had to do was hang up a sign, know what you were doing, smile, and start selling, right?

Yeah right! It’s NEVER been that easy because as soon as Cavewoman Jane started her pelt scraping business for all those people too busy hunting Woolly Mammoths to clean their own pelts, Caveman Joe next door started in competition. And once those two were showing signs of success every Tom, Dick and Hairy decided they would open their pelt-scraping businesses too!

However it has become increasingly difficult to get your business out there and differentiated in today’s social-media world. What is true is that once, you may have been able to develop brand leadership. The leather bags you made and sold may have competed with others, but you could distinguish yourself by better quality or the extra service, perhaps offering free leather renovation every 5 years. Today however it is hard to be heard above the noise that comes from increased competition, better trained entrepreneurs competing, cheap social media advertising and marketing – disruption is in the marketplace. Read More

Comment 13

The A C D B’s of Business

Oct 06 2015

It came to me in a cone of light.

Business is as easy as A C D B!

As you know I have spent my consulting career synthesising my learning and experience into procedures that you can use in your business. Why reinvent the wheel when you can use tried and tested practical experience backed up by academic study in proven processes?

Recently it struck me how all of these processes – marketing, customer service, brand development, business planning – followed a big-picture model. And this model is as simple as a mixed up alphabet – A C D B!

Once you work it out, every business moves along the same path.

You first have to Acquire leads. Then you have to Convert those leads into warm customers. Having customers you need to Deliver your product or service. Then as your customer makes their first purchases you need to Build relationships so that they keep buying.

The acquisition of leads is all about marketing. You need to know about your sales funnel and the difference between broadcasting to potential customers who may not yet be aware of you or your product and the act of screening and targeting those potential customers. Acquisition involves knowing your product as well as your customer.

What do I mean by that? Read More

Comment 13

Increase your sales through a highly focused marketing plan!

SMART Marketing: In this book, the owners of a small business are led through the SMART Marketing 7 Step Process to produce a marketing plan targeted at their most desirable customers. Any business can use these principles and in 4 to 6 weeks implement a plan to get them through the door! Find out how...

The SMART Marketing Workbook: Companion to “SMART Marketing”, this workbook sets out the SMART Marketing process in 7 workshops for you and your staff to complete questionnaires and templates that at the end, form the marketing plan you need to sell your REAL product to your REAL customer! View now...

Category - Brand Leadership

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SMART Marketing available on Amazon!

What’s your competition?

Are you stapled to one spot?

Beat Competition with a Niche!

The A C D B’s of Business