People buy from us because they know us, they like us, and they trust us.
Think of it from your customers’ point of view – would you buy from a business that you have been to before and got reliable service? Or would you buy from a business you don’t know? Would you buy from a business you know but don’t like, or would you buy from a business that you do like? And finally, even if you know them, and kind of like them, would you buy from a business that you did not trust would provide you with the best that they could?
This is the immutable truth of marketing – people buy from people they know, like and trust.
So, in marketing, we do everything we can to show people that they can trust us – our advertising is open and transparent, we shape our corporate culture so that our word is our bond, we explain terms and conditions, we deliver what we promise. We also do as much as we can to get people to know us – we provide clear websites and send out brochures, we advertise in the circles our markets meet, we have recognisable logos.
But how do we get people to like us?
One of the most important ways to build a relationship is to actually appreciate your customer. When was the last time you really thanked a customer? I don’t mean just saying “thanks” as they walked out the door, but actually thanking them in such a way as to let them know you really, really appreciate them and their business.
Watch this video to discover 10 innovative ways to really say thank you.
Be appreciative of your customers and they will appreciate you.
If they know, like and trust you, they will prefer to do business with you than with someone else. If they know like and trust you, it will take a lot for them to leave you and buy from someone else.
Now, it’s over to you. I’d like to know how you maintain your customer relationships. What innovative ways have you found to really appreciate your customer and what was the result?
Get over to teikoh.com and write your comments in the comments section of this blog.
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