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1
From “Vision” To Reality
2
Planning – Where Do You Want To Go?
3
Pre-Planning Your Business Planning
4
How To Prepare Your Business Plan And Relieve Stress
5
Simple SMART Marketing for Small Business – Free Training Part 2

From “Vision” To Reality

Last week I wrote about how all planning starts with a clear vision of where you want to go. I gave you three simple steps to create a vision for your business that also establishes clear measurements of how close you are getting to “success”.

And yet, some pragmatic small business owners are still concerned that spending time on this “vision-thing” is not really productive, They can’t see how a wild and woolly “vision” can really help them succeed amongst their daily grind.

Well, that may explain why they feel they are in a daily “grind” rather than feel that they are successfully building the business of their dreams.

Before I show you exactly how you can use your vision to create a reality in your business – one that ensures everyone in it knows exactly what to do without being told and where everyone is pulling toward the same targets of “success”, let me ask you something.

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Planning – Where Do You Want To Go?

The first stage of any planning exercise is to define where you want to go.

Imagine starting on a journey to visit mum without knowing where she was? Imagine getting on a plane to go on holiday without knowing where the plane was going?

Without knowing where you want to go, you cannot take steps to get you there.

Obviously, it is the same in Business Planning. In order to know what to do to make your business grow and be successful, you need to decide what you want the business to be like when it is successful.

This week, I’m going to show you how to do that in your Business Planning process.

The clearest way to define what your business will be like when it is successful is to create a Vision Statement and define it for measures of success.

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Pre-Planning Your Business Planning

Believe it or not, one of the most important tasks before you start any Business Planning is to plan for how you will actually conduct your planning.

If you start without doing this, you are likely to go awry during your planning process.

To me, this is similar to how you decide on your holiday before you make plans for your holiday.

You have to make certain foundational decisions like when you want to take the holiday and where you want to go.

Without this information, your planning of the holiday could go sideways – you might book the wrong dates that clash with something else, or book somewhere inappropriate for the season!.

The first step in any Business Planning process is to “Get Ready To Plan.”

So let’s go through the decisions you have to make in order to make your Business Planning process smooth and efficient.

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How To Prepare Your Business Plan And Relieve Stress

The Practice of Planning is one of the Six Business Success Factors that successful businesses do well.

The reason that it is such an important ingredient in business success is two-fold.

First, good planning means that the successful business is prepared for anything. The habit of planning for everything allows the business owner to answer questions in everyday tasks such as:

  • “What do I really want to achieve?”
  • “What steps do I need to take?”
  • “What resources do I need and when?”

Second, the fact that you have laid out a clear path to follow, whether in growing your business or in something small and detailed such as hiring a staff member, means that you remove the every-day stress of not knowing what you are doing from time to time.

Knowing what you should do and when you should do it in your daily actions removes stress because you can plan your day and know at every turn what comes next.

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Simple SMART Marketing for Small Business – Free Training Part 2

This is Part 2 of my free training on how you, as a small business owner, can prepare your own focused, targeted Marketing Plan by following 7 simple steps.

It is based on my S.M.A.R.T. Marketing system which I designed using 30 plus years’ of experience helping small businesses increase sales.

Last week I went through the first three steps which were:

  1. Know your real product;
  2. Know your real customer; and
  3. Meeting your customer’s requirements.

This week I will take you through steps 4 to 7, which are:

4. Your Selling Price as a marketing factor;

5. Choosing the most appropriate marketing activities;

6. Scheduling your campaign plan; and

7. Finalising, then implementing and monitoring and evaluating.

If you missed part 1, you can read and follow the video lesson here.

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