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1
The Value Of Having A Marketing Plan
2
Why Most Small Businesses Fail Within 5 Years
3
Interviewing New Hires
4
5 Ways Writing A Business Plan Can Help You Grow Your Business
5
From Purpose To Systems

The Value Of Having A Marketing Plan

I have designed an online training course – in the form of a real-time workshop – about how to prepare a Marketing Plan for your business.

I created that course because I’m really passionate about showing small business owners how easy it is to professionally market your business in accordance with an actionable plan that they can write themselves.

In my 35 plus years of experience working with small businesses, I have found that less than 10% have a Marketing Plan. Yet, of those that do, well over 75% have met their marketing objectives and growth targets.

If you don’t have a marketing plan, I know what’s stopping you.

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Why Most Small Businesses Fail Within 5 Years

Business Plans Help You Succeed

Through all my years in business advising small business owners, I constantly watch for trends and statistics affecting small businesses. One of the most consistent statistics I always see whenever I check for the latest trend is the statistics that 8 out of 10 startup small businesses fail within the first 5 years.

That’s such a consistent statistics through the years that there must be something behind it. Surely 80% of small business owners can’t possibly be poor business people?

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Interviewing New Hires

Choosing a new member of the team relies on asking the right questions when you first interview them for the role.

Applicants are likely to have provided you with a good resume. If not you should rightly discard them from the shortlist. The good ones will have laid out their past experience, their skills and qualifications and perhaps even some discussion about why they are the person to fit the description in your advertisement. If you have a number of good applicants, the descriptions on paper will make it hard to decide who is best for the job.

How do you make sure that you are making the right choice?

This week, I want to give you a system for your interviews that you can use every time you interview someone for a position in your business.

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5 Ways Writing A Business Plan Can Help You Grow Your Business

If you own a new or relatively new small business, and you are feeling frustrated working hard every day but not getting any closer to your goals, you need to read this.

Once you understand how a Business Plan can help you move from chaos to a cohesive series of steps to grow your business, you will know how to remove the stress and frustration from your life. Read More

From Purpose To Systems

Do you find that in your business, even if you employ people, you are doing many of the important things yourself? Do you find it hard to find time for yourself because you’re always needed in the business because nobody else can do what you do? Do you find that you can’t scale (grow) your business because there’s only one reliable you?

When I started my business I knew that the only way it would survive was if I built it to grow. That meant it had to be scalable, allowing me to employ others or use contractors, but I had to be able to rely on them. So I started my business with built-in systems and they have been powerful in allowing me to provide my clients with predictable, quality services every single time.

On the other hand, I have also consulted to other businesses which had systems. Only they were not capable of consistently applying them and their systems became forgotten or filed into a manual somewhere – a “Standard Operating Procedure” file that was never standard and had trouble operating.

Why?

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