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1
Who Is Your Ideal Customer?
2
The Prospecting Sales Funnel
3
What You Might Not Know About Business Plans
4
Start Of The New Financial Year – Time To Write Your Business Plan!
5
How To Write A Business Plan In Just One Day

Who Is Your Ideal Customer?

If you try to sell to everyone you will sell to no-one.

This is because your message, in trying to appeal to everyone, appeals to no-one because it is diluted by too many generalities and too many confusing messages.

It is a busy world out there with every business and competitor trying to grab the attention of customers. You need to stand out by appealing directly to your customer’s needs. This means that you need to understand d exactly who is best suited to be your customer – your Ideal Customer.

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The Prospecting Sales Funnel

Business is all about systems.

Even in the unpredictable world of attracting customers and making sure that they hear your message and grow more toward becoming customers, there are proven step by step systems that you can use to increase your chances of winning the prospect.

All marketing and sales techniques are based on the prospecting sales funnel. This technique describes how you move potential customers from being prospects to becoming customers. The journey is like moving them down a funnel until they ultimately buy from you.

What is it based on?

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What You Might Not Know About Business Plans

If you are a small business owner looking for a reliable, structured way to grow your business your way, then you probably already know that a business plan can integrate all of your ideas about how to grow your business. You will probably have read and watched my blog post talking about how 80% of small businesses fail within the first 5 years, and of those that survive, the majority describe themselves as “struggling” rather than “successful”.

But here’s what you might not know – even if you are lucky enough to be running your small business without feeling the frustration of putting in all the hard work every day but feeling like you’re not getting anywhere fast, having your own comprehensive and actionable business plan will let you define exactly where you want to get to, help you get organised by setting long, medium and short-term goals, set you up with a clear strategic direction and effective strategies to implement to get you there, and allow you to write detailed step-by-step Action Plans that you can implement on a day-to-day basis to keep you on track toward your ultimate goal.

However, even though the need to write a business plan is a no-brainer, the actual process of how to write an effective and actionable business plan is anything but! Read More

Start Of The New Financial Year – Time To Write Your Business Plan!

In the blink of an eye, we are more than halfway through the calendar year and already two weeks after the start of the new financial year!

If you’re not careful, another year will slip by you where you haven’t really done much to make your business the success you want it to be. Now I’m not saying you’re not working hard, in fact, I’m saying exactly that: “you’re working too hard in your business, but not hard enough on your business!”

Don’t you think it’s time that you really did something other than work hard for no real progress toward your ultimate goal of a successful business that fulfils your passion and your dreams, gives you a great income and a balanced lifestyle?

The start of a new financial year is just the time to do something different. Read More

How To Write A Business Plan In Just One Day

If you own and run a small business, I don’t need to tell you about lack of time!

But at the same time, I’m sure you are also aware of how much a business plan can bring your business guidance and organisation as it plans for the growth of your business in an organised, coherent way toward your defined ultimate goal. I don’t need to tell you that a business plan will give a small business owner focus and clarity about what decisions to make, removing the feeling of chaos and frustration.

So what you need is a way to write an effective, comprehensive, actionable business plan in as little time as possible.

How does one day sound? Read More

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