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1
How Leadership Wins Masterchef….And Grows Your Business
2
How To Build A Business Empire By Finding The Right People!
3
4 Steps To MacGyver Your Sales Strategies
4
How Systems And Procedures Can Build You A Better Life
5
Why Customer Service Systems Are Better Than Maple Syrup On Warm Pancakes

How Leadership Wins Masterchef….And Grows Your Business

I recently saw a rerun of Masterchef Australia. Have you seen the series?

For those of you who haven’t (what rock have you been under – the “I’m too busy because I’m doing everything in my business” rock?), it’s a series where every-day aspiring home cooks compete through several weeks to become Masterchef. In the journey, contestants are eliminated every week so that the number of contestants reduces to the best of the best until 2 or 3 are left in the Final. They are eliminated through different contests where they cook-off against each other. One of these eliminations – my favourite – is the Team Challenge.

In the Team Challenge, the contestants are put into different teams and they take over a commercial kitchen and compete against the other teams. The losing team goes into elimination.

Why do I like this?

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How To Build A Business Empire By Finding The Right People!

OK, I know you started your small business to make your dream come true.

You had a vision of “the best” business in what it is that you do, you saw your future and saw that your successful business would be something you would be proud of, where you enjoyed working, and that brought you the rewards you and your family deserve, especially to have more time together to enjoy the fruits of your hard work.

Yeah, right?

But be honest, somewhere in that dream you also saw your successful small business grow into an empire right? You saw yourself, at the height of the success of your business, killing it with new and innovative products and services, with happy, productive people working in all corners of the business empire satisfying customers across the nation, if not the globe. Right?

But if you’ve been building your business over the last 5 or 6 years, and you’ve been successful in building sales, you probably know that the building of the “empire” is going to be a bit tough! Because no matter how good your product or service is and how well-received it has been, getting the right people to help you in all the places and doing the right thing has not been easy. Without you, let’s be honest, standards would slip. Without you, the office wouldn’t even be cleaned properly, the telephone answered with a little less conviction. Without you, the customers would not experience the amazing sales and satisfaction journey that you provide.

So, how do you build that business empire where you have the right people employed in all the right places, and they are all doing the right things over and over again?

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4 Steps To MacGyver Your Sales Strategies

I wonder if you have to be a certain age to understand the reference to MacGyver?

You know, that 80’s series where every week “Mac” found himself in a tricky spot and somehow used whatever was available to get himself out of it?

Oh, never mind! You can Google it!

I want to talk about how you, as a small business, can MacGyver or innovate new sales strategies.

But before I start I want to make clear that I’ll be talking about sales strategies, not marketing strategies this week.

What’s the difference?

Marketing is about the whole system of filling your sales funnel – of making people aware of your business and your products, of defining who is your target market, of understanding what your product means to your target market, creating focused messages to warm your potential customers and getting them to your business so that your sales process can start.

The sales process is about having that final sales conversation, about collecting your warm targets and helping them make their final decision to buy. Sales strategies are initiatives you can take to encourage existing customers to buy more from you, or to tip an interested potential customer into becoming a new customer.

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How Systems And Procedures Can Build You A Better Life

“How Systems And Procedures Can Build You A Better Life” – that’s a heck of a promise, isn’t it?

Well, I think it’s true!

Life could be great for you right now, and you’re pumping it! But I know this – if you own and run a small business, especially if you started it within the last few years and you’re starting to get busy, you’re working pretty hard in your life right now, and dare I say, your work-life balance is probably out of whack.

I know what it’s like, I’ve been there, I’ve seen so many clients go through the same thing as well.

You start your business with a passion, you’re doing everything from opening the doors every morning to the marketing, to fronting the front-counter, to producing your service or product, to keeping the books – right up to sweeping up and locking the doors at night.

It’s pretty exhilarating at first – this is what you dreamt of, owning your own business and carving out your own pathway to business success!

But as business ramps up, it becomes a little consuming. It’s hard to maintain the energy levels and feel like you are focusing on what really drives the business because you are involved in doing everything. Even if you hire staff, it doesn’t seem to quite work out. You have to train them in what you used to do, and they don’t quite get it right, so you get re-involved. Or they leave and so you have to find and train someone else. Sometimes wires get crossed and tasks fall between the cracks because someone thought you were doing it when you thought they were. Pretty soon customers start to comment that the quality of what you deliver isn’t quite the same anymore, or worse, that it’s patchy and sometimes it’s good and sometimes it’s not.

So you work even harder to get it right, mainly by doing it yourself and pretty soon you’re working hard every day on all the details and the direction of the business starts to stagnate, your work-life balance, that dream to earn enough to spend time with the family seems to be a long way away.

Your life might be rocking, but it’s not well balanced! Ask your spouse!

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Why Customer Service Systems Are Better Than Maple Syrup On Warm Pancakes

We had a cold, wet and stormy winter this year and I spent the whole winter wanting to go somewhere dry and warm!

But if that was not to be, then I hankered for some comfort food – and what’s more comforting than a plate stacked with warm, soft pancakes drizzled, nay, swimming, in maple syrup?

Have I got your attention now? Feel the warmth and the love? Well, that’s how a really good customer service system makes me feel because a good one can wrap itself around your customers and make them feel like they are eating a big plate of lovely warm pancakes and spoonfuls of maple syrup!

It’s all about having a system. In fact, I have a free eBook on How To Create Your Self-Running Business by creating a systems-based business that you can get here.

Let’s see how a customer service system can be better than maple syrup on warm pancakes.

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